Sail CMO daily brief

Lead volume is thin. The next test should move from comp-set curiosity to booking attribution.

2026-08-10. Scope: Sail-named campaigns only in Hotel 32 32 (act_305550522185383). No ad, budget, bid, or live campaign was changed.

$3,420.42
Spend 28d
103
Leads 28d
$33.21
CPL 28d
1.31%
CTR 28d
$1,240.05
Spend 7d
$72.94
CPL 7d
Read first. The last 7 days produced 17 leads at $72.94. The strongest next message is not another generic free report. Test the hotel-specific attribution problem: duplicated vendor credit, platform ROAS disagreement, and stayed-booking truth in the PMS.

Ads Summary

CampaignStatusObjective
Sail Restaurant Lead Magnet 3ACTIVEOUTCOME_SALES
Sail Restaurant Lead MagnetPAUSEDOUTCOME_SALES
Sail Lead Magnet - ABMACTIVEOUTCOME_SALES
Sail Lead Magnet ExpPAUSEDOUTCOME_SALES
Sail Lead MagnetACTIVEOUTCOME_SALES
Sail QualifiedPAUSEDOUTCOME_SALES
Sail QL1 - Advantage+ - Recession CampaignPAUSEDOUTCOME_SALES
Sail SBBACTIVEOUTCOME_LEADS
Sail QL1PAUSEDOUTCOME_SALES
Sail QLPAUSEDOUTCOME_SALES
Sail AdvPAUSEDOUTCOME_SALES
Sail Imported ContactsPAUSEDOUTCOME_LEADS
Sail Limited CitiesPAUSEDOUTCOME_LEADS
Sail VSL Voice 2PAUSEDOUTCOME_LEADS

Creative Performance

CallAdAd setSpend 7dCTR 7dSpend 28dCTR 28dFreqLeadsCPLReason
SCALEVideo 2 - Not GradientIndian Ocean Islands$122.530.92%$287.180.91%2.3327$10.64CPL $10.64 beats account average $33.21 with frequency 2.3
SCALEVideo 2 - Not GradientSouth Pacific Islands$43.401.22%$140.081.27%2.3911$12.73CPL $12.73 beats account average $33.21 with frequency 2.4
SCALEVideo 2 - Not GradientUS 2 — 35+ hard (A+A off) TEST$0.320.00%$124.031.83%1.209$13.78CPL $13.78 beats account average $33.21 with frequency 1.2
SCALE[04] Video Plain - Flat marketCanada + Caribbean (pruned)$43.510.75%$70.980.77%1.424$17.75CPL $17.75 beats account average $33.21 with frequency 1.4
SCALEVideo 1 - GradientIndian Ocean Islands$10.990.71%$38.041.04%1.487$5.43CPL $5.43 beats account average $33.21 with frequency 1.5
SCALE[11] Image Feed - Review gapIndian Ocean Islands$21.921.28%$31.061.27%1.642$15.53CPL $15.53 beats account average $33.21 with frequency 1.6
SCALEVideo 1 - GradientUS 2 — 35+ hard (A+A off) TEST$1.113.23%$26.002.68%1.163$8.67CPL $8.67 beats account average $33.21 with frequency 1.2
SCALE[02] Video Gradient - Rate shopping blind spotIndian Ocean Islands$6.130.72%$25.620.92%1.471$25.62CPL $25.62 beats account average $33.21 with frequency 1.5
SCALE[01] Video Gradient - STAR reportCanada + Caribbean (pruned)$2.910.43%$24.600.65%1.301$24.60CPL $24.60 beats account average $33.21 with frequency 1.3
SCALE[06] Image Feed - $0 auditIndian Ocean Islands$4.311.07%$22.171.34%1.642$11.09CPL $11.09 beats account average $33.21 with frequency 1.6
SCALEVideo 1 - GradientSouth Pacific Islands$6.560.99%$21.781.11%1.645$4.36CPL $4.36 beats account average $33.21 with frequency 1.6
SCALE[03] Video Gradient - Fall shoulder pricedIndian Ocean Islands$8.270.95%$20.191.12%1.462$10.10CPL $10.10 beats account average $33.21 with frequency 1.5
SCALEVideo 1 - GradientMexico - Quintana Roo (Cancun, Playa, Tulum)$0.370.00%$19.770.84%1.432$9.89CPL $9.89 beats account average $33.21 with frequency 1.4
SCALE[04] Video Plain - Flat marketIndian Ocean Islands$3.131.97%$17.621.72%1.352$8.81CPL $8.81 beats account average $33.21 with frequency 1.3
SCALEVideo 2 - Not GradientMexico - Quintana Roo (Cancun, Playa, Tulum)$5.480.77%$17.360.92%1.401$17.36CPL $17.36 beats account average $33.21 with frequency 1.4
SCALE[05] Video Plain - Pre-flight checkIndian Ocean Islands$6.951.35%$14.441.41%1.354$3.61CPL $3.61 beats account average $33.21 with frequency 1.3
SCALE[01] Video Gradient - STAR reportCosta Rica$0.050.00%$11.681.05%1.431$11.68CPL $11.68 beats account average $33.21 with frequency 1.4
SCALE[09] Image Feed - Comp set scoreCanada + Caribbean (pruned)$0.871.27%$10.991.35%1.441$10.99CPL $10.99 beats account average $33.21 with frequency 1.4
SCALE[03] Video Gradient - Fall shoulder pricedSouth Pacific Islands$2.890.54%$9.571.28%1.631$9.57CPL $9.57 beats account average $33.21 with frequency 1.6
SCALE[03] Video Gradient - Fall shoulder pricedMexico - Quintana Roo (Cancun, Playa, Tulum)$0.310.00%$6.751.03%1.371$6.75CPL $6.75 beats account average $33.21 with frequency 1.4
SCALEStatic Image 3Indian Ocean Islands$1.080.47%$5.850.95%1.551$5.85CPL $5.85 beats account average $33.21 with frequency 1.5
SCALE[02] Video Gradient - Rate shopping blind spotSouth Pacific Islands$0.170.00%$5.271.60%1.381$5.27CPL $5.27 beats account average $33.21 with frequency 1.4
SCALE[12] Image Feed - Competitor ad previewsIndian Ocean Islands$1.971.75%$3.312.05%1.351$3.31CPL $3.31 beats account average $33.21 with frequency 1.3
SCALE[07] Image Story - Live auctionIndian Ocean Islands$0.790.86%$2.341.20%1.261$2.34CPL $2.34 beats account average $33.21 with frequency 1.3
SCALE[13] Image Feed - Rate positionSouth Pacific Islands$0.832.14%$2.081.55%1.321$2.08CPL $2.08 beats account average $33.21 with frequency 1.3
SCALE[05] Video Plain - Pre-flight checkSouth Pacific Islands$0.350.34%$2.005.77%1.181$2.00CPL $2.00 beats account average $33.21 with frequency 1.2
HOLDVideo 1 - GradientCanada + Caribbean (pruned)$25.630.71%$179.001.15%1.855$35.80CPL $35.80 vs average $33.21
HOLD[13] Image Feed - Rate positionCanada + Caribbean (pruned)$0.503.66%$49.831.08%1.771$49.83CPL $49.83 vs average $33.21
HOLD[06] Image Feed - $0 auditSouth Pacific Islands$10.431.55%$21.621.65%1.710-CPL - vs average $33.21
HOLD[11] Image Feed - Review gapCanada + Caribbean (pruned)$0.106.67%$21.191.84%1.570-CPL - vs average $33.21
HOLDStatic Image 3Mexico - Quintana Roo (Cancun, Playa, Tulum)$2.371.20%$18.750.87%3.202$9.38CPL $9.38 vs average $33.21
HOLDSail Restaurant Rank - 4.5 Stars Still 13 - Feed + StoryUS 35+ hard - Restaurant Rank - Qualified Conversion$17.251.62%$17.251.62%1.270-CPL - vs average $33.21
HOLDSail Restaurant Rank - 0 of 81 Map Points - Feed + StoryUS 35+ hard - Restaurant Rank - Qualified Conversion$15.633.53%$15.633.53%1.340-CPL - vs average $33.21
HOLD[01] Video Gradient - STAR reportIndian Ocean Islands$2.961.34%$12.931.24%1.320-CPL - vs average $33.21
HOLD[01] Video Gradient - STAR reportMexico - Quintana Roo (Cancun, Playa, Tulum)$0.190.00%$11.380.58%1.440-CPL - vs average $33.21
HOLDSail Restaurant Rank - 4.5 Stars Still 13 - Feed + StoryAdv plus$11.332.06%$11.332.06%1.230-CPL - vs average $33.21
HOLDSail Restaurant Rank - 0 of 81 Map Points - Feed + StoryAdv plus$9.681.73%$9.681.73%1.210-only $9.68 delivered, too early to judge
HOLD[03] Video Gradient - Fall shoulder pricedUS 2 — 35+ hard (A+A off) TEST$0.140.00%$9.580.00%1.210-only $9.58 delivered, too early to judge
HOLD[03] Video Gradient - Fall shoulder pricedSail Lead Magnet — eblast audience (A+A off) - Copy$2.290.00%$9.340.57%1.660-only $9.34 delivered, too early to judge
HOLD[16] Image Feed - By handCanada + Caribbean (pruned)$0.0611.11%$9.211.19%1.430-only $9.21 delivered, too early to judge
HOLD[15] Image Feed - STAR blind spotCanada + Caribbean (pruned)$0.020.00%$9.000.59%1.340-only $9.00 delivered, too early to judge
HOLD[04] Video Plain - Flat marketSouth Pacific Islands$0.910.84%$8.553.18%1.330-only $8.55 delivered, too early to judge
HOLD[03] Video Gradient - Fall shoulder pricedCanada + Caribbean (pruned)$0.391.11%$8.390.71%1.160-only $8.39 delivered, too early to judge
HOLD[13] Image Feed - Rate positionIndian Ocean Islands$5.070.97%$7.411.03%1.330-only $7.41 delivered, too early to judge
HOLDStatic Image 3US 2 — 35+ hard (A+A off) TEST$1.0015.38%$7.334.58%1.980-only $7.33 delivered, too early to judge
HOLDSail Restaurant Rank - Diners Ask AI - Feed + StoryUS 35+ hard - Restaurant Rank - Qualified Conversion$7.024.19%$7.024.19%1.120-only $7.02 delivered, too early to judge
HOLDAd Blackout InstagramIndian Ocean Islands$1.450.69%$6.801.15%1.380-only $6.80 delivered, too early to judge
HOLD[15] Image Feed - STAR blind spotIndian Ocean Islands$2.201.82%$6.781.65%1.370-only $6.78 delivered, too early to judge
HOLD[15] Image Feed - STAR blind spotSail Lead Magnet — eblast audience (A+A off) - Copy$0.000.00%$6.321.52%2.100-only $6.32 delivered, too early to judge
HOLD[02] Video Gradient - Rate shopping blind spotUS 2 — 35+ hard (A+A off) TEST$0.010.00%$5.870.89%1.080-only $5.87 delivered, too early to judge
HOLD[01] Video Gradient - STAR reportSail Lead Magnet — eblast audience (A+A off) - Copy$2.380.00%$5.380.00%1.330-only $5.38 delivered, too early to judge
HOLDAd Blackout InstagramSail Lead Magnet — eblast audience (A+A off) - Copy$0.310.00%$5.240.00%2.310-only $5.24 delivered, too early to judge
HOLDRestaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified ConversAdv plus$0.931.25%$4.930.84%1.120-only $4.93 delivered, too early to judge
HOLD[04] Video Plain - Flat marketUS 2 — 35+ hard (A+A off) TEST$0.390.00%$4.721.96%1.020-only $4.72 delivered, too early to judge
HOLDVideo 1 - GradientCosta Rica$1.340.00%$4.440.95%1.230-only $4.44 delivered, too early to judge
HOLD[09] Image Feed - Comp set scoreIndian Ocean Islands$1.152.48%$4.261.65%1.320-only $4.26 delivered, too early to judge
HOLD[13] Image Feed - Rate positionSail Lead Magnet — eblast audience (A+A off) - Copy$0.494.35%$4.211.57%1.690-only $4.21 delivered, too early to judge
HOLD[04] Video Plain - Flat marketMexico - Quintana Roo (Cancun, Playa, Tulum)$0.353.33%$3.821.55%1.260-only $3.82 delivered, too early to judge
HOLD[01] Video Gradient - STAR reportSouth Pacific Islands$0.690.95%$3.751.32%1.360-only $3.75 delivered, too early to judge
HOLDAd Blackout GoogleSail Lead Magnet — eblast audience (A+A off) - Copy$0.030.00%$3.600.00%2.360-only $3.60 delivered, too early to judge
HOLD[15] Image Feed - STAR blind spotCosta Rica$0.080.00%$3.560.87%1.450-only $3.56 delivered, too early to judge
HOLD[02] Video Gradient - Rate shopping blind spotSail Lead Magnet — eblast audience (A+A off) - Copy$0.790.00%$3.452.74%1.240-only $3.45 delivered, too early to judge
HOLD[02] Video Gradient - Rate shopping blind spotCanada + Caribbean (pruned)$0.260.00%$3.450.86%1.170-only $3.45 delivered, too early to judge
HOLD[09] Image Feed - Comp set scoreSail Lead Magnet — eblast audience (A+A off) - Copy$0.4033.33%$3.420.99%2.060-only $3.42 delivered, too early to judge
HOLDStatic Image 1Sail Lead Magnet — eblast audience (A+A off) - Copy$1.270.00%$3.381.85%1.460-only $3.38 delivered, too early to judge
HOLD[11] Image Feed - Review gapSouth Pacific Islands$1.602.15%$3.361.94%1.360-only $3.36 delivered, too early to judge
HOLDStatic Image 3Sail Lead Magnet — eblast audience (A+A off) - Copy$0.030.00%$3.150.00%1.610-only $3.15 delivered, too early to judge
HOLDStatic Image 2Canada + Caribbean (pruned)$0.170.00%$3.061.02%1.170-only $3.06 delivered, too early to judge
HOLD[12] Image Feed - Competitor ad previewsCanada + Caribbean (pruned)$0.200.00%$2.990.18%1.530-only $2.99 delivered, too early to judge
HOLD[05] Video Plain - Pre-flight checkCanada + Caribbean (pruned)$0.090.00%$2.930.63%1.070-only $2.93 delivered, too early to judge
HOLDStatic Image 2Indian Ocean Islands$0.710.28%$2.830.69%1.310-only $2.83 delivered, too early to judge
HOLDStatic Image 3South Pacific Islands$0.901.51%$2.761.51%1.330-only $2.76 delivered, too early to judge
HOLD[10] Image Feed - Rate parityIndian Ocean Islands$0.930.44%$2.731.22%1.280-only $2.73 delivered, too early to judge
HOLD[10] Image Feed - Rate parityCanada + Caribbean (pruned)$0.233.45%$2.731.26%1.290-only $2.73 delivered, too early to judge
HOLD[13] Image Feed - Rate positionUS 2 — 35+ hard (A+A off) TEST$0.020.00%$2.630.00%1.460-only $2.63 delivered, too early to judge
HOLD[04] Video Plain - Flat marketCosta Rica$0.570.68%$2.351.46%1.200-only $2.35 delivered, too early to judge
HOLD[16] Image Feed - By handIndian Ocean Islands$1.220.96%$2.131.04%1.260-only $2.13 delivered, too early to judge
HOLD[16] Image Feed - By handSail Lead Magnet — eblast audience (A+A off) - Copy$0.000.00%$2.080.00%1.430-only $2.08 delivered, too early to judge
HOLDAd Blackout InstagramSouth Pacific Islands$0.761.74%$2.061.46%1.240-only $2.06 delivered, too early to judge
HOLD[07] Image Story - Live auctionSouth Pacific Islands$0.462.41%$2.031.55%1.360-only $2.03 delivered, too early to judge
HOLDSail Restaurant Rank - Diners Ask AI - Feed + StoryAdv plus$1.951.43%$1.951.43%1.210-only $1.95 delivered, too early to judge
HOLDStatic Image 3Canada + Caribbean (pruned)$0.110.00%$1.850.00%1.220-only $1.85 delivered, too early to judge
HOLD[10] Image Feed - Rate paritySail Lead Magnet — eblast audience (A+A off) - Copy$0.430.00%$1.830.00%1.580-only $1.83 delivered, too early to judge
HOLD[11] Image Feed - Review gapSail Lead Magnet — eblast audience (A+A off) - Copy$0.465.88%$1.782.27%1.910-only $1.78 delivered, too early to judge
HOLDAd Blackout GoogleIndian Ocean Islands$0.680.00%$1.560.90%1.220-only $1.56 delivered, too early to judge
HOLD[07] Image Story - Live auctionCanada + Caribbean (pruned)$0.310.91%$1.440.88%1.280-only $1.44 delivered, too early to judge
HOLDSail Restaurant Rank - Mobile Landing Page Screenshot - Feed + StoryUS 35+ hard - Restaurant Rank - Qualified Conversion$1.430.00%$1.430.00%1.250-only $1.43 delivered, too early to judge
HOLD[13] Image Feed - Rate positionCosta Rica$0.340.00%$1.430.31%1.310-only $1.43 delivered, too early to judge
HOLDAd Blackout InstagramCanada + Caribbean (pruned)$0.110.00%$1.422.78%1.330-only $1.42 delivered, too early to judge
HOLDAd Blackout GoogleCanada + Caribbean (pruned)$0.162.08%$1.341.23%1.390-only $1.34 delivered, too early to judge
HOLD[05] Video Plain - Pre-flight checkSail Lead Magnet — eblast audience (A+A off) - Copy$0.640.00%$1.293.45%1.320-only $1.29 delivered, too early to judge
HOLD[09] Image Feed - Comp set scoreSouth Pacific Islands$0.821.64%$1.291.75%1.280-only $1.29 delivered, too early to judge
HOLD[16] Image Feed - By handCosta Rica$0.040.00%$1.250.43%1.260-only $1.25 delivered, too early to judge
HOLD[02] Video Gradient - Rate shopping blind spotMexico - Quintana Roo (Cancun, Playa, Tulum)$0.030.00%$1.231.16%1.130-only $1.23 delivered, too early to judge
HOLD[09] Image Feed - Comp set scoreCosta Rica$0.040.00%$1.221.27%1.420-only $1.22 delivered, too early to judge
HOLD[10] Image Feed - Rate paritySouth Pacific Islands$0.762.01%$1.212.16%1.210-only $1.21 delivered, too early to judge
HOLD[15] Image Feed - STAR blind spotMexico - Quintana Roo (Cancun, Playa, Tulum)$0.100.00%$1.211.20%1.400-only $1.21 delivered, too early to judge
HOLD[13] Image Feed - Rate positionMexico - Quintana Roo (Cancun, Playa, Tulum)$0.030.00%$1.211.01%1.560-only $1.21 delivered, too early to judge
HOLD[05] Video Plain - Pre-flight checkCosta Rica$0.000.00%$1.162.42%1.230-only $1.16 delivered, too early to judge
HOLDAd Blackout InstagramMexico - Quintana Roo (Cancun, Playa, Tulum)$0.000.00%$1.120.00%1.640-only $1.12 delivered, too early to judge
HOLD[16] Image Feed - By handMexico - Quintana Roo (Cancun, Playa, Tulum)$0.080.00%$1.082.06%1.340-only $1.08 delivered, too early to judge
HOLD[01] Video Gradient - STAR reportUS 2 — 35+ hard (A+A off) TEST$0.8812.50%$1.066.25%1.070-only $1.06 delivered, too early to judge
HOLD[06] Image Feed - $0 auditCanada + Caribbean (pruned)$0.331.61%$1.030.99%1.280-only $1.03 delivered, too early to judge
HOLD[03] Video Gradient - Fall shoulder pricedCosta Rica$0.000.00%$0.980.55%1.240-only $0.98 delivered, too early to judge
HOLDSail Restaurant Rank - Mobile Landing Page Screenshot - Feed + StoryAdv plus$0.962.56%$0.962.56%1.220-only $0.96 delivered, too early to judge
HOLD[04] Video Plain - Flat marketSail Lead Magnet — eblast audience (A+A off) - Copy$0.090.00%$0.920.00%1.250-only $0.92 delivered, too early to judge
HOLD[07] Image Story - Live auctionSail Lead Magnet — eblast audience (A+A off) - Copy$0.000.00%$0.910.00%1.330-only $0.91 delivered, too early to judge
HOLDStatic Image 3US 2 35+$0.010.00%$0.910.00%4.500-only $0.91 delivered, too early to judge
HOLD[08] Image Feed - Owner meetingIndian Ocean Islands$0.410.69%$0.831.82%1.200-only $0.83 delivered, too early to judge
HOLD[12] Image Feed - Competitor ad previewsMexico - Quintana Roo (Cancun, Playa, Tulum)$0.0723.08%$0.805.43%1.350-only $0.80 delivered, too early to judge
HOLD[05] Video Plain - Pre-flight checkMexico - Quintana Roo (Cancun, Playa, Tulum)$0.140.00%$0.791.54%1.140-only $0.79 delivered, too early to judge
HOLDAd Blackout GoogleSouth Pacific Islands$0.283.90%$0.712.48%1.200-only $0.71 delivered, too early to judge
HOLDStatic Image 2South Pacific Islands$0.261.19%$0.660.67%1.210-only $0.66 delivered, too early to judge
HOLDStatic Image 2US 2 — 35+ hard (A+A off) TEST$0.000.00%$0.6618.18%1.220-only $0.66 delivered, too early to judge
HOLD[08] Image Feed - Owner meetingSouth Pacific Islands$0.481.04%$0.651.16%1.100-only $0.65 delivered, too early to judge
HOLD[11] Image Feed - Review gapCosta Rica$0.010.00%$0.651.71%1.190-only $0.65 delivered, too early to judge
HOLDStatic Image 2Costa Rica$0.161.33%$0.651.08%1.270-only $0.65 delivered, too early to judge
HOLD[15] Image Feed - STAR blind spotSouth Pacific Islands$0.410.94%$0.640.89%1.200-only $0.64 delivered, too early to judge
HOLDStatic Image 3Costa Rica$0.090.00%$0.640.00%1.290-only $0.64 delivered, too early to judge
HOLD[15] Image Feed - STAR blind spotUS 2 — 35+ hard (A+A off) TEST$0.000.00%$0.630.00%1.000-only $0.63 delivered, too early to judge
HOLD[12] Image Feed - Competitor ad previewsCosta Rica$0.181.56%$0.610.56%1.560-only $0.61 delivered, too early to judge
HOLD[09] Image Feed - Comp set scoreMexico - Quintana Roo (Cancun, Playa, Tulum)$0.040.00%$0.591.02%1.460-only $0.59 delivered, too early to judge
HOLD[16] Image Feed - By handUS 2 35+$0.000.00%$0.560.00%1.000-only $0.56 delivered, too early to judge
HOLD[16] Image Feed - By handSouth Pacific Islands$0.360.63%$0.530.58%1.210-only $0.53 delivered, too early to judge
HOLD[08] Image Feed - Owner meetingCanada + Caribbean (pruned)$0.345.08%$0.532.78%1.230-only $0.53 delivered, too early to judge
HOLD[10] Image Feed - Rate parityMexico - Quintana Roo (Cancun, Playa, Tulum)$0.070.00%$0.470.00%1.400-only $0.47 delivered, too early to judge
HOLD[05] Video Plain - Pre-flight checkUS 2 — 35+ hard (A+A off) TEST$0.460.00%$0.460.00%1.000-only $0.46 delivered, too early to judge
HOLD[12] Image Feed - Competitor ad previewsSouth Pacific Islands$0.301.25%$0.461.14%1.250-only $0.46 delivered, too early to judge
HOLD[06] Image Feed - $0 auditMexico - Quintana Roo (Cancun, Playa, Tulum)$0.060.00%$0.380.00%1.600-only $0.38 delivered, too early to judge
HOLDStatic Image 2Mexico - Quintana Roo (Cancun, Playa, Tulum)$0.040.00%$0.360.00%1.200-only $0.36 delivered, too early to judge
HOLD[11] Image Feed - Review gapUS 2 — 35+ hard (A+A off) TEST$0.000.00%$0.340.00%1.000-only $0.34 delivered, too early to judge
HOLD[06] Image Feed - $0 auditUS 2 — 35+ hard (A+A off) TEST$0.000.00%$0.320.00%1.000-only $0.32 delivered, too early to judge
HOLD[16] Image Feed - By handUS 2 — 35+ hard (A+A off) TEST$0.000.00%$0.3025.00%1.330-only $0.30 delivered, too early to judge
HOLD[02] Video Gradient - Rate shopping blind spotCosta Rica$0.030.00%$0.281.56%1.070-only $0.28 delivered, too early to judge
HOLDAd Blackout InstagramUS 2 — 35+ hard (A+A off) TEST$0.000.00%$0.280.00%1.500-only $0.28 delivered, too early to judge
HOLD[16] Image Feed - By handSail Lead Magnet — eblast audience (A+A off)$0.000.00%$0.250.00%5.000-only $0.25 delivered, too early to judge
HOLDAd Blackout GoogleMexico - Quintana Roo (Cancun, Playa, Tulum)$0.000.00%$0.240.00%1.320-only $0.24 delivered, too early to judge
HOLD[07] Image Story - Live auctionMexico - Quintana Roo (Cancun, Playa, Tulum)$0.090.00%$0.230.00%1.380-only $0.23 delivered, too early to judge
HOLDVideo 1 - GradientUS 2 35+$0.010.00%$0.220.00%1.000-only $0.22 delivered, too early to judge
HOLD[08] Image Feed - Owner meetingSail Lead Magnet — eblast audience (A+A off) - Copy$0.000.00%$0.210.00%1.000-only $0.21 delivered, too early to judge
HOLD[12] Image Feed - Competitor ad previewsUS 2 — 35+ hard (A+A off) TEST$0.000.00%$0.180.00%1.000-only $0.18 delivered, too early to judge
HOLD[02] Video Gradient - Rate shopping blind spotUS 2 35+$0.140.00%$0.140.00%1.000-only $0.14 delivered, too early to judge
HOLDAd Blackout GoogleUS 2 — 35+ hard (A+A off) TEST$0.000.00%$0.14100.00%1.000-only $0.14 delivered, too early to judge
HOLD[10] Image Feed - Rate parityUS 2 — 35+ hard (A+A off) TEST$0.1350.00%$0.1350.00%2.000-only $0.13 delivered, too early to judge
HOLD[10] Image Feed - Rate parityCosta Rica$0.000.00%$0.124.88%1.080-only $0.12 delivered, too early to judge
HOLDAd Blackout InstagramCosta Rica$0.000.00%$0.120.00%1.440-only $0.12 delivered, too early to judge
HOLD[12] Image Feed - Competitor ad previewsSail Lead Magnet — eblast audience (A+A off) - Copy$0.010.00%$0.100.00%1.000-only $0.10 delivered, too early to judge
HOLD[06] Image Feed - $0 auditCosta Rica$0.000.00%$0.100.00%1.250-only $0.10 delivered, too early to judge
HOLD[06] Image Feed - $0 auditSail Lead Magnet — eblast audience (A+A off) - Copy$0.040.00%$0.090.00%1.330-only $0.09 delivered, too early to judge
HOLD[09] Image Feed - Comp set scoreUS 2 — 35+ hard (A+A off) TEST$0.000.00%$0.090.00%1.000-only $0.09 delivered, too early to judge
HOLD[11] Image Feed - Review gapMexico - Quintana Roo (Cancun, Playa, Tulum)$0.000.00%$0.080.00%1.240-only $0.08 delivered, too early to judge
HOLD[04] Video Plain - Flat marketSail Lead Magnet — eblast audience (A+A off)$0.080.00%$0.080.00%1.000-only $0.08 delivered, too early to judge
HOLDVideo 2 - Not GradientUS 2 35+$0.000.00%$0.080.00%1.000-only $0.08 delivered, too early to judge
HOLD[07] Image Story - Live auctionCosta Rica$0.000.00%$0.060.00%1.080-only $0.06 delivered, too early to judge
HOLD[08] Image Feed - Owner meetingCosta Rica$0.000.00%$0.060.00%1.000-only $0.06 delivered, too early to judge
HOLDAd Blackout GoogleCosta Rica$0.000.00%$0.060.00%1.500-only $0.06 delivered, too early to judge
HOLD[03] Video Gradient - Fall shoulder pricedUS 2 35+$0.040.00%$0.040.00%1.000-only $0.04 delivered, too early to judge
HOLD[05] Video Plain - Pre-flight checkUS 2 35+$0.000.00%$0.030.00%1.000-only $0.03 delivered, too early to judge
HOLD[13] Image Feed - Rate positionUS 2 35+$0.000.00%$0.0250.00%1.000-only $0.02 delivered, too early to judge
HOLD[05] Video Plain - Pre-flight checkSail Lead Magnet — eblast audience (A+A off)$0.000.00%$0.020.00%1.000-only $0.02 delivered, too early to judge
PAUSENearby Search Visibility Gap - Feed + Story (No Advantage+)Adv plus$187.084.53%$321.223.26%1.460-$321.22 spent with zero leads
PAUSESail Restaurant Rank - 79 Percent Skip Your Name - Feed + StoryUS 35+ hard - Restaurant Rank - Qualified Conversion$293.107.32%$293.107.32%1.400-$293.10 spent with zero leads
PAUSENearby Search Visibility Gap - Feed + Story (Advantage+)US 25+ Advantage+ - Restaurant Rank - Qualified Conversion$0.000.00%$255.431.67%1.040-$255.43 spent with zero leads
PAUSEvideo 1 - Restaurant Rank IG Ad B - Life In Full ColorUS 35+ hard - Restaurant Rank - Qualified Conversion$87.581.10%$150.181.06%1.120-$150.18 spent with zero leads
PAUSEvideo 1 - Restaurant Rank IG Ad B - Life In Full ColorAdv plus$89.021.65%$149.621.58%1.410-$149.62 spent with zero leads
PAUSEVideo 1 - GradientSail Lead Magnet — eblast audience (A+A off) - Copy$0.010.00%$118.111.25%5.341$118.11CPL $118.11 is above the pause threshold
PAUSENearby Search Visibility Gap - Feed + Story (No Advantage+)US 35+ hard - Restaurant Rank - Qualified Conversion$0.000.00%$104.081.61%1.000-$104.08 spent with zero leads
PAUSESail Restaurant Rank - 79 Percent Skip Your Name - Feed + StoryAdv plus$84.894.53%$84.894.53%1.290-$84.89 spent with zero leads
PAUSEVideo 2 - Not GradientSail Lead Magnet — eblast audience (A+A off) - Copy$2.172.56%$80.990.68%4.030-$80.99 spent with zero leads
PAUSEStatic Image 2Sail Lead Magnet — eblast audience (A+A off) - Copy$23.350.58%$77.390.80%3.221$77.39CPL $77.39 is above the pause threshold
PAUSERestaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified ConversUS 35+ hard - Restaurant Rank - Qualified Conversion$1.553.70%$48.241.52%1.340-$48.24 spent with zero leads
PAUSERestaurant Rank - Your Restaurant at #13 - Free Report - StoryUS 35+ hard - Restaurant Rank - Qualified Conversion$3.045.32%$35.371.10%1.030-$35.37 spent with zero leads
PAUSEVideo 2 - Not GradientCosta Rica$9.350.64%$31.781.03%1.550-$31.78 spent with zero leads
PAUSERestaurant Rank - Your Restaurant at #13 - Free Report - StoryAdv plus$1.700.00%$29.080.96%1.270-$29.08 spent with zero leads
PAUSEMerged AdsNew Leads Ad Set$6.880.61%$27.641.50%1.130-$27.64 spent with zero leads
PAUSEVideo 2 - Not GradientCanada + Caribbean (pruned)$2.231.04%$27.180.84%1.260-$27.18 spent with zero leads

Recent Creatives

CreatedAdStatusCampaign / ad setSpend 28dImprLeadsRead
2026-07-31Nearby Search Visibility Gap - Feed + Story (No Advantage+)ACTIVESail Restaurant Lead Magnet 3
Adv plus
$321.229,4950Delivering, no leads yet
2026-08-04Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + StoryACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$293.106,6540Delivering, no leads yet
2026-07-28Video 2 - Not GradientACTIVESail Lead Magnet
Indian Ocean Islands
$287.18192,55027Delivering with leads
2026-07-31video 1 - Restaurant Rank IG Ad B - Life In Full ColorACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$150.185,1990Delivering, no leads yet
2026-07-31video 1 - Restaurant Rank IG Ad B - Life In Full ColorACTIVESail Restaurant Lead Magnet 3
Adv plus
$149.622,9660Delivering, no leads yet
2026-07-28Video 2 - Not GradientACTIVESail Lead Magnet
South Pacific Islands
$140.08112,90211Delivering with leads
2026-08-04Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + StoryACTIVESail Restaurant Lead Magnet 3
Adv plus
$84.891,9850Delivering, no leads yet
2026-07-30Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified ConversACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$48.241,2530Delivering, no leads yet
2026-07-28Video 1 - GradientACTIVESail Lead Magnet
Indian Ocean Islands
$38.0419,6327Delivering with leads
2026-07-31Restaurant Rank - Your Restaurant at #13 - Free Report - StoryACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$35.376,5320Delivering, no leads yet
2026-07-28[11] Image Feed - Review gapACTIVESail Lead Magnet
Indian Ocean Islands
$31.0621,1632Delivering with leads
2026-07-31Restaurant Rank - Your Restaurant at #13 - Free Report - StoryACTIVESail Restaurant Lead Magnet 3
Adv plus
$29.089330Delivering, no leads yet
2026-07-28[02] Video Gradient - Rate shopping blind spotACTIVESail Lead Magnet
Indian Ocean Islands
$25.6212,0211Delivering with leads
2026-07-28[06] Image Feed - $0 auditACTIVESail Lead Magnet
Indian Ocean Islands
$22.1712,8052Delivering with leads
2026-07-28Video 1 - GradientACTIVESail Lead Magnet
South Pacific Islands
$21.7812,9555Delivering with leads
2026-07-28[06] Image Feed - $0 auditACTIVESail Lead Magnet
South Pacific Islands
$21.6212,4620Delivering, no leads yet
2026-07-28[03] Video Gradient - Fall shoulder pricedACTIVESail Lead Magnet
Indian Ocean Islands
$20.197,2502Delivering with leads
2026-07-28[04] Video Plain - Flat marketACTIVESail Lead Magnet
Indian Ocean Islands
$17.627,8672Delivering with leads
2026-08-04Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + StoryACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$17.254940Delivering, no leads yet
2026-08-05Sail Restaurant Rank - 0 of 81 Map Points - Feed + StoryACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$15.635390Delivering, no leads yet
2026-07-28[05] Video Plain - Pre-flight checkACTIVESail Lead Magnet
Indian Ocean Islands
$14.446,8824Delivering with leads
2026-07-28[01] Video Gradient - STAR reportACTIVESail Lead Magnet
Indian Ocean Islands
$12.935,0200Delivering, no leads yet
2026-08-04Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + StoryACTIVESail Restaurant Lead Magnet 3
Adv plus
$11.333390Delivering, no leads yet
2026-08-05Sail Restaurant Rank - 0 of 81 Map Points - Feed + StoryACTIVESail Restaurant Lead Magnet 3
Adv plus
$9.684040Delivering, no leads yet
2026-07-28[03] Video Gradient - Fall shoulder pricedACTIVESail Lead Magnet
South Pacific Islands
$9.574,5931Delivering with leads
2026-07-28[04] Video Plain - Flat marketACTIVESail Lead Magnet
South Pacific Islands
$8.554,7460Delivering, no leads yet
2026-07-28[13] Image Feed - Rate positionACTIVESail Lead Magnet
Indian Ocean Islands
$7.413,4980Delivering, no leads yet
2026-08-05Sail Restaurant Rank - Diners Ask AI - Feed + StoryACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$7.021670Delivering, no leads yet
2026-07-28Ad Blackout InstagramACTIVESail Lead Magnet
Indian Ocean Islands
$6.804,2440Delivering, no leads yet
2026-07-28[15] Image Feed - STAR blind spotACTIVESail Lead Magnet
Indian Ocean Islands
$6.782,2410Delivering, no leads yet
2026-07-28Static Image 3ACTIVESail Lead Magnet
Indian Ocean Islands
$5.852,1091Delivering with leads
2026-07-28[02] Video Gradient - Rate shopping blind spotACTIVESail Lead Magnet
South Pacific Islands
$5.272,6281Delivering with leads
2026-07-31Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified ConversACTIVESail Restaurant Lead Magnet 3
Adv plus
$4.932390Delivering, no leads yet
2026-07-28[09] Image Feed - Comp set scoreACTIVESail Lead Magnet
Indian Ocean Islands
$4.261,5750Delivering, no leads yet
2026-07-28[01] Video Gradient - STAR reportACTIVESail Lead Magnet
South Pacific Islands
$3.751,8190Delivering, no leads yet
2026-07-28[11] Image Feed - Review gapACTIVESail Lead Magnet
South Pacific Islands
$3.362,0080Delivering, no leads yet
2026-07-28[12] Image Feed - Competitor ad previewsACTIVESail Lead Magnet
Indian Ocean Islands
$3.311,4651Delivering with leads
2026-07-28Static Image 2ACTIVESail Lead Magnet
Indian Ocean Islands
$2.831,1590Delivering, no leads yet
2026-07-28Static Image 3ACTIVESail Lead Magnet
South Pacific Islands
$2.761,3940Delivering, no leads yet
2026-07-28[10] Image Feed - Rate parityACTIVESail Lead Magnet
Indian Ocean Islands
$2.731,1430Delivering, no leads yet
2026-07-28[07] Image Story - Live auctionACTIVESail Lead Magnet
Indian Ocean Islands
$2.348351Delivering with leads
2026-07-28[16] Image Feed - By handACTIVESail Lead Magnet
Indian Ocean Islands
$2.131,0580Delivering, no leads yet
2026-07-28[13] Image Feed - Rate positionACTIVESail Lead Magnet
South Pacific Islands
$2.081,2231Delivering with leads
2026-07-28Ad Blackout InstagramACTIVESail Lead Magnet
South Pacific Islands
$2.061,0980Delivering, no leads yet
2026-07-28[07] Image Story - Live auctionACTIVESail Lead Magnet
South Pacific Islands
$2.031,2250Delivering, no leads yet
2026-07-28[05] Video Plain - Pre-flight checkACTIVESail Lead Magnet
South Pacific Islands
$2.001,1781Delivering with leads
2026-08-05Sail Restaurant Rank - Diners Ask AI - Feed + StoryACTIVESail Restaurant Lead Magnet 3
Adv plus
$1.95700Live but starved
2026-07-28Ad Blackout GoogleACTIVESail Lead Magnet
Indian Ocean Islands
$1.565560Delivering, no leads yet
2026-08-08Sail Restaurant Rank - Mobile Landing Page Screenshot - Feed + StoryACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$1.43400Live but starved
2026-07-28[09] Image Feed - Comp set scoreACTIVESail Lead Magnet
South Pacific Islands
$1.298010Delivering, no leads yet
2026-07-28[10] Image Feed - Rate parityACTIVESail Lead Magnet
South Pacific Islands
$1.217410Delivering, no leads yet
2026-08-08Sail Restaurant Rank - Mobile Landing Page Screenshot - Feed + StoryACTIVESail Restaurant Lead Magnet 3
Adv plus
$0.96390Live but starved
2026-07-28[08] Image Feed - Owner meetingACTIVESail Lead Magnet
Indian Ocean Islands
$0.832750Delivering, no leads yet
2026-07-28Ad Blackout GoogleACTIVESail Lead Magnet
South Pacific Islands
$0.713230Delivering, no leads yet
2026-07-28Static Image 2ACTIVESail Lead Magnet
South Pacific Islands
$0.664490Delivering, no leads yet
2026-07-28[08] Image Feed - Owner meetingACTIVESail Lead Magnet
South Pacific Islands
$0.653460Delivering, no leads yet
2026-07-28[15] Image Feed - STAR blind spotACTIVESail Lead Magnet
South Pacific Islands
$0.645590Delivering, no leads yet
2026-07-28[16] Image Feed - By handACTIVESail Lead Magnet
South Pacific Islands
$0.533430Delivering, no leads yet
2026-07-28[12] Image Feed - Competitor ad previewsACTIVESail Lead Magnet
South Pacific Islands
$0.464370Delivering, no leads yet
2026-07-28Nearby Search Visibility Gap - Feed + Story (No Advantage+)ACTIVESail Restaurant Lead Magnet 3
US 35+ hard - Restaurant Rank - Qualified Conversion
$0.0000Live but starved
2026-07-27[02] Image Feed - Nearby Guests First PagePAUSEDSail Restaurant Lead Magnet
US 35+ hard - Restaurant Rank - Qualified Conversion
$0.0000Not delivering
2026-07-27[01] Image Feed - Private Dining Search GapPAUSEDSail Restaurant Lead Magnet
US 35+ hard - Restaurant Rank - Qualified Conversion
$0.0000Not delivering
2026-07-28[17] Image Story - Comp set now 2026-07-28PAUSEDSail Lead Magnet - ABM
Sail Lead Magnet — eblast audience (A+A off) - Copy
$0.0000Not delivering
2026-07-28[18] Image Feed - Guest options 2026-07-28PAUSEDSail Lead Magnet - ABM
Sail Lead Magnet — eblast audience (A+A off) - Copy
$0.0000Not delivering
2026-07-28[18] Image Story - Guest options 2026-07-28PAUSEDSail Lead Magnet - ABM
Sail Lead Magnet — eblast audience (A+A off) - Copy
$0.0000Not delivering
2026-07-28[17] Image Feed - Comp set now 2026-07-28PAUSEDSail Lead Magnet - ABM
Sail Lead Magnet — eblast audience (A+A off) - Copy
$0.0000Not delivering
2026-07-28Sail | Spot direct-booking gaps | 2026-07-28PAUSEDSail Lead Magnet
US 2 — 35+ hard (A+A off) TEST
$0.0000Not delivering
2026-07-28Sail | Your marketing comp set | 2026-07-28PAUSEDSail Lead Magnet
US 2 — 35+ hard (A+A off) TEST
$0.0000Not delivering

Clarity Site Review

Clarity export failed: {"status":403,"statusText":"Forbidden","body":{"raw":""}}

Site recommendation

Make the first CTA on sailtech.ai a concrete audit offer: "Find duplicated booking credit in your ads report." Send demo intent to the same form, but let the low-friction CTA lead.

Lead magnet recommendation

Restaurant Rank and hotel comparison pages should show a sample result above the fold before the form. If users do not understand the output, the form is asking for trust too early.

Mobile recommendation

Keep form fields, sample result, and CTA in one scan path on mobile. Avoid burying the form under education copy.

Competitor Research

Current 2026 comparison coverage keeps framing Northbeam and Triple Whale around ecommerce attribution, MMM/MTA, incrementality, and broader analytics. That leaves Sail room to own "attribution for hotel stayed revenue" instead of trying to sound like a DTC analytics tool.

Sources reviewed: Microsoft Clarity Data Export API docs, Triple Whale's 2026 Northbeam comparison, Improvado's Northbeam vs Triple Whale guide, and prior Sail competitor research in Marketing/Analytics.

New Copy Variants

Pixel-to-PMS Audit

Primary text: Meta says the campaign worked. Google says something else. Your PMS has the answer. Sail connects the click to the stayed booking so hotel marketers can see which ads actually filled rooms.

Headline: Connect ad clicks to stayed bookings

Description: Attribution built for hotels, not carts.

Agency Truth Layer

Primary text: If your agency, metasearch vendor and booking engine all claim credit for the same reservation, you do not have attribution. You have overlap. Sail gives hotels one clean view of channel and creative performance tied to real reservations.

Headline: Stop counting the same booking twice

Description: One attribution layer across hotel channels.

No-Retainer Performance

Primary text: Most hotel marketing starts with a retainer. Sail starts with stayed revenue. Hotels pay only when guests book and stay, with channel reporting that shows what drove the booking.

Headline: Hotel marketing paid by stayed revenue

Description: No monthly retainer. Performance-aligned.

Recommended Actions

#ActionWhy
1Test Pixel-to-PMS and duplicated-credit copy next.The market is crowded on generic attribution. Hotel stayed-revenue attribution is the differentiated claim.
2Pause review only: ads with spend and zero leads.Do not pause automatically. Use the PAUSE rows above as Shahar's kill list.
3Add sample-output blocks above forms.Clarity export gives friction metrics, not replay detail. The highest-confidence conversion fix is showing the report output before asking for contact info.
Generated 2026-08-10. Meta data pulled from Graph v23.0. Scope restricted to campaign names containing Sail inside act_305550522185383. Nothing was activated, paused, uploaded, rebudgeted, or edited.