Sail ads manager · daily brief
Restaurant Rank creative brief, 2026-08-05
Scoped to Sail-named restaurant campaigns in ad account act_305550522185383 (Hotel 32 32): Sail Restaurant Lead Magnet 3 (active) and Sail Restaurant Lead Magnet (paused). Leads are the “Chose Restaurant” custom conversion. Everything below is a recommendation — nothing was activated, paused, rebudgeted or uploaded.
Snapshot
7-day spend
$694.97
24,998 impressions
7-day leads
32
“Chose Restaurant” conversions
7-day CPL
$21.72
campaign average
28-day spend
$1,054.48
143,258 impressions
28-day leads
32
$32.95 CPL
Live ads
12
in the active campaign
Flagged this run
Live but not delivering: Nearby Search Visibility Gap - Feed + Story (No Advantage+)
ACTIVE in US 35+ hard - Restaurant Rank - Qualified Conversion since 2026-07-28 and has never served a single impression. An identically named ad in the same campaign’s Advantage+ ad set is the top performer, so the auction is almost certainly routing all of the budget there. Worth either killing this duplicate or giving the ad set its own budget floor.
Starved creatives — too little delivery to judge
Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + Story (Adv plus, 666 imps); Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + Story (US 35+ hard - Restaurant Rank - Qualified Conversion, 266 imps); Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + Story (Adv plus, 170 imps); Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers (Adv plus, 236 imps). All created 2026-08-04 and still inside the learning window; none has enough data to keep or kill yet.
Paused creatives that still show delivery
Nearby Search Visibility Gap - Feed + Story (Advantage+) (87,958 lifetime impressions); Nearby Search Visibility Gap - Feed + Story (No Advantage+) (30,302 lifetime impressions) — historical delivery from before the campaign was paused, not live spend today.
Best CPL this week: Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers
US 35+ hard - Restaurant Rank - Qualified Conversion — $12.04 CPL on $48.18 spend, 4 leads, frequency 1.34. No fatigue signal yet.
Scale / hold / pause — every delivering creative
| Call | Ad & ad set | 7d spend | 7d imps | 7d CTR | 7d freq | 7d leads | 7d CPL | 28d spend | 28d leads | 28d CPL |
|---|---|---|---|---|---|---|---|---|---|---|
| SCALE CPL $16.21 beats the $21.72 average, frequency 1.40 still healthy |
Nearby Search Visibility Gap - Feed + Story (No Advantage+) Adv plus · Sail Restaurant Lead Magnet 3 |
$194.56 | 5,747 | 1.83% | 1.40 | 12 | $16.21 | $194.56 | 12 | $16.21 |
| SCALE CPL $12.04 beats the $21.72 average, frequency 1.34 still healthy |
Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet 3 |
$48.18 | 1,248 | 1.52% | 1.34 | 4 | $12.04 | $48.18 | 4 | $12.04 |
| SCALE CPL $14.37 beats the $21.72 average, frequency 1.28 still healthy |
Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + Story US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet 3 |
$43.12 | 1,083 | 6.46% | 1.28 | 3 | $14.37 | $43.12 | 3 | $14.37 |
| HOLD CPL $37.23 above the $21.72 average but under the 2x pause line |
video 1 - Restaurant Rank IG Ad B - Life In Full Color US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet 3 |
$148.92 | 5,181 | 1.06% | 1.11 | 4 | $37.23 | $148.92 | 4 | $37.23 |
| HOLD CPL $24.79 above the $21.72 average but under the 2x pause line |
video 1 - Restaurant Rank IG Ad B - Life In Full Color Adv plus · Sail Restaurant Lead Magnet 3 |
$148.76 | 2,946 | 1.56% | 1.40 | 6 | $24.79 | $148.76 | 6 | $24.79 |
| HOLD CPL $35.25 above the $21.72 average but under the 2x pause line |
Restaurant Rank - Your Restaurant at #13 - Free Report - Story US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet 3 |
$35.25 | 6,527 | 1.10% | 1.03 | 1 | $35.25 | $35.25 | 1 | $35.25 |
| HOLD CPL $28.92 above the $21.72 average but under the 2x pause line |
Restaurant Rank - Your Restaurant at #13 - Free Report - Story Adv plus · Sail Restaurant Lead Magnet 3 |
$28.92 | 928 | 0.97% | 1.26 | 1 | $28.92 | $28.92 | 1 | $28.92 |
| STARVED only 666 impressions in 7d - too little data to judge |
Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + Story Adv plus · Sail Restaurant Lead Magnet 3 |
$28.43 | 666 | 3.00% | 1.24 | 0 | - | $28.43 | 0 | - |
| STARVED only 266 impressions in 7d - too little data to judge |
Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + Story US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet 3 |
$8.60 | 266 | 1.50% | 1.19 | 0 | - | $8.60 | 0 | - |
| STARVED only 170 impressions in 7d - too little data to judge |
Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + Story Adv plus · Sail Restaurant Lead Magnet 3 |
$5.32 | 170 | 2.94% | 1.13 | 1 | $5.32 | $5.32 | 1 | $5.32 |
| STARVED only 236 impressions in 7d - too little data to judge |
Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers Adv plus · Sail Restaurant Lead Magnet 3 |
$4.91 | 236 | 0.85% | 1.11 | 0 | - | $4.91 | 0 | - |
| STARVED ACTIVE but zero impressions - not entering the auction |
Nearby Search Visibility Gap - Feed + Story (No Advantage+) US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet 3 |
- | - | - | - | - | - | - | - | - |
| OFF campaign or ad already paused - no 7d delivery |
[02] Image Feed - Nearby Guests First Page US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet |
- | - | - | - | - | - | - | - | - |
| OFF campaign or ad already paused - no 7d delivery |
[01] Image Feed - Private Dining Search Gap US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet |
- | - | - | - | - | - | - | - | - |
| OFF campaign or ad already paused - no 7d delivery |
Nearby Search Visibility Gap - Feed + Story (Advantage+) US 25+ Advantage+ - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet |
$0.00 | 0 | 0.00% | 0.00 | 0 | - | $255.43 | 0 | - |
| OFF campaign or ad already paused - no 7d delivery |
Nearby Search Visibility Gap - Feed + Story (No Advantage+) US 35+ hard - Restaurant Rank - Qualified Conversion · Sail Restaurant Lead Magnet |
- | - | - | - | - | - | $104.08 | 0 | - |
Recent creatives — everything built in the last 14 days
| Creative | Created | Status | Spend | Impressions | CTR | Leads | CPL |
|---|---|---|---|---|---|---|---|
Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + Story US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-08-04 | ACTIVE | $55.05 | 1,363 | 6.68% | 3 | $18.35 |
Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + Story Adv plus |
2026-08-04 | ACTIVE | $35.03 | 863 | 3.01% | 1 | $35.03 |
Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + Story US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-08-04 | ACTIVE | $9.94 | 310 | 1.61% | 0 | - |
Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + Story Adv plus |
2026-08-04 | ACTIVE | $8.45 | 234 | 2.14% | 1 | $8.45 |
video 1 - Restaurant Rank IG Ad B - Life In Full Color US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-07-31 | ACTIVE | $149.09 | 5,182 | 1.06% | 4 | $37.27 |
video 1 - Restaurant Rank IG Ad B - Life In Full Color Adv plus |
2026-07-31 | ACTIVE | $148.87 | 2,948 | 1.56% | 6 | $24.81 |
Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers Adv plus |
2026-07-31 | ACTIVE | $4.91 | 236 | 0.85% | 0 | - |
Restaurant Rank - Your Restaurant at #13 - Free Report - Story US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-07-31 | ACTIVE | $35.25 | 6,527 | 1.10% | 1 | $35.25 |
Restaurant Rank - Your Restaurant at #13 - Free Report - Story Adv plus |
2026-07-31 | ACTIVE | $28.92 | 928 | 0.97% | 1 | $28.92 |
Nearby Search Visibility Gap - Feed + Story (No Advantage+) Adv plus |
2026-07-31 | ACTIVE | $198.97 | 5,839 | 1.87% | 13 | $15.31 |
Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-07-30 | ACTIVE | $48.18 | 1,248 | 1.52% | 4 | $12.04 |
Nearby Search Visibility Gap - Feed + Story (No Advantage+) US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-07-28 | ACTIVE | - | - | - | - | - |
[02] Image Feed - Nearby Guests First Page US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-07-27 | PAUSED | - | - | - | - | - |
[01] Image Feed - Private Dining Search Gap US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-07-27 | PAUSED | - | - | - | - | - |
Nearby Search Visibility Gap - Feed + Story (No Advantage+) US 35+ hard - Restaurant Rank - Qualified Conversion |
2026-07-24 | CAMPAIGN_PAUSED | $104.08 | 30,302 | 1.61% | 0 | - |
Nearby Search Visibility Gap - Feed + Story (Advantage+) US 25+ Advantage+ - Restaurant Rank - Qualified Conversion |
2026-07-24 | CAMPAIGN_PAUSED | $255.43 | 87,958 | 1.67% | 0 | - |
New variants — built, not uploaded
VARIANT A
0 of 81 map points put you in the top 3
Grid-scan proof. Shows the product's actual mechanic - an 81-point scan of the blocks around the restaurant - instead of a claim. Extends the winning stat-led pattern with a visual no competitor is running.
Ad name
Sail Restaurant Rank - 0 of 81 Map Points - Feed + Story
Primary text
We scan 81 points around your restaurant and check where you rank on each one. For most independents the answer is the same: zero points in the top 3, average rank 23.8 for “restaurants near me.” That is not a marketing problem, it is a map problem. Run the free Restaurant Rank report and see your own grid in 60 seconds.
Headline
0 of 81 map points put you in the top 3
Description
Free 81-point local scan for restaurants.
CTA button
LEARN_MORE
Landing URL
https://restaurant-rank.sailtech.ai/?utm_source={{site_source_name}}&utm_medium={{adset.name}}&utm_campaign={{ad.name}}
1080 × 1080 feed
1080 × 1920 story
VARIANT B
Diners ask AI where to eat. It never says you.
AI discovery. 45% of guests now use an assistant to pick a restaurant, and assistants read the same local results. Nobody in the category is running this angle yet - first-mover on a 2026 behaviour shift.
Ad name
Sail Restaurant Rank - Diners Ask AI - Feed + Story
Primary text
Your next table is not scrolling Instagram. They are asking an assistant where to eat tonight, and it answers with three names off the local results. If you are sitting at #23 on those results, you are not one of the three. Get the free Restaurant Rank report and see exactly where your restaurant lands.
Headline
Diners ask AI where to eat. It never says you.
Description
Free local search report for restaurants.
CTA button
LEARN_MORE
Landing URL
https://restaurant-rank.sailtech.ai/?utm_source={{site_source_name}}&utm_medium={{adset.name}}&utm_campaign={{ad.name}}
1080 × 1080 feed
1080 × 1920 story
VARIANT C
4.5 stars. Visibility 36/100.
Scored diagnostic. Mirrors the exact deliverable of the report (a 0-100 visibility score with sub-scores), which creates a curiosity gap a claim cannot. Pairs a flattering number with a damaging one.
Ad name
Sail Restaurant Rank - Visibility Score 36 - Feed + Story
Primary text
4.5 stars. 1,450 reviews. Visibility score 36 out of 100. That is a real restaurant we scanned last week - full dining room, great reviews, invisible on the map. Map pack dominance 0. Area coverage 16. Your guests will never tell you this number. The free Restaurant Rank report will.
Headline
4.5 stars. Visibility 36/100.
Description
Free local visibility score for restaurants.
CTA button
LEARN_MORE
Landing URL
https://restaurant-rank.sailtech.ai/?utm_source={{site_source_name}}&utm_medium={{adset.name}}&utm_campaign={{ad.name}}
1080 × 1080 feed
1080 × 1920 story
Research notes
- Meta Ad Library API is blocked for this app tokenThe
ads_archiveendpoint returns Application does not have permission (code 10, subcode 2332002). Competitor angles below come from category research instead. Fixing this needs the app to be approved at facebook.com/ads/library/api - a Shahar action. - Category positioning is crowded on ordering, empty on visibilityOwner.com, BentoBox and Popmenu all lead on commission-free direct ordering, branded sites and menu SEO. None of them lead with “where do you actually rank right now”. Our diagnostic lead magnet sits in a gap - keep leaning on it rather than drifting toward ordering/website messaging.
- AI-assistant discovery is the freshest unclaimed angle45% of consumers now use AI assistants at least occasionally to find restaurants, and AI Overviews appear on more than 60% of “best [cuisine] in [city]” queries - often above the Map Pack. Variant B tests this first.
- Urgency stat worth a later test76% of mobile local searchers visit a restaurant within 24 hours. A “they searched 40 minutes ago and already ate somewhere else” angle is queued for the next run if B lands.
Recommended actions
- Scale the Nearby Search Visibility Gap ad in Adv plus$16.21 CPL on $194.56 spend and 12 of this week’s 32 leads, frequency 1.40. It is carrying the campaign. Recommendation only - no budget change made.
- Decide on the duplicate zero-delivery adNearby Search Visibility Gap - Feed + Story (No Advantage+) has been ACTIVE in US 35+ hard since 2026-07-28 with zero impressions. Either remove it or give that ad set its own budget.
- Watch video 1 - Life In Full Color in US 35+ hard$37.23 CPL and 1.06% CTR - the weakest live creative, but still under the 2x pause line. One more day of data before a call.
- Give the 79 Percent creative room6.46% CTR in US 35+ hard on 1,083 impressions - the highest CTR in the account by a wide margin, created 2026-08-04. It is the pattern the three new variants build on.
- Unblock the Meta Ad Library APICompetitor creative research is running blind. The app needs approval at facebook.com/ads/library/api.