Sail Restaurant Ads Brief

$7147d spend

37d leads

$18428d blended CPL

Performance Summary

Sail Restaurant Lead Magnet 3: $377 spend, 42,502 impressions, 1.15% CTR, 2 leads, $188 CPL, frequency 1.04.
Sail Restaurant Lead Magnet: $337 spend, 117,603 impressions, 1.65% CTR, 1 leads, $337 CPL, frequency 1.06.

Campaign	28d spend	Impr.	CTR	Freq.	Leads	CPL
Sail Restaurant Lead Magnet 3	$377	42,502	1.15%	1.04	2	$188
Sail Restaurant Lead Magnet	$360	118,260	1.65%	1.06	2	$180

Top signal: Advantage+ version of “Nearby Search Visibility Gap” has the only efficient current lead line at $128 CPL over 28d, but it sits in the currently paused first restaurant campaign. Active Campaign 3 is spending broadly at $188 CPL so far. Starved live ads: the new video copies in Campaign 3 have under 35 impressions each and zero clicks.

Recent Creatives

Creative	Campaign / ad set	Status	28d delivery
video 1 - Restaurant Rank IG Ad B - Life In Full Color	Sail Restaurant Lead Magnet 3 Adv plus	ACTIVE / ACTIVE	$1.41 · 30 impr. · 0.00% · 0 leads starved
video 1 - Restaurant Rank IG Ad B - Life In Full Color	Sail Restaurant Lead Magnet 3 US 35+ hard - Restaurant Rank - Qualified Conversion	ACTIVE / ACTIVE	$1.32 · 33 impr. · 0.00% · 0 leads starved
Nearby Search Visibility Gap - Feed + Story (No Advantage+)	Sail Restaurant Lead Magnet 3 Adv plus	ACTIVE / ACTIVE	$9.14 · 323 impr. · 1.86% · 0 leads
Restaurant Rank - Your Restaurant at #13 - Free Report - Story	Sail Restaurant Lead Magnet 3 Adv plus	ACTIVE / ACTIVE	$0.95 · 60 impr. · 0.00% · 0 leads starved
Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers	Sail Restaurant Lead Magnet 3 Adv plus	ACTIVE / ACTIVE	$0.28 · 13 impr. · 0.00% · 0 leads starved
Restaurant Rank - Your Restaurant at #13 - Free Report - Story	Sail Restaurant Lead Magnet 3 US 35+ hard - Restaurant Rank - Qualified Conversion	ACTIVE / ACTIVE	$20.29 · 6,011 impr. · 0.95% · 0 leads
Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers	Sail Restaurant Lead Magnet 3 US 35+ hard - Restaurant Rank - Qualified Conversion	ACTIVE / ACTIVE	$40.58 · 1,074 impr. · 1.40% · 0 leads
Nearby Search Visibility Gap - Feed + Story (No Advantage+)	Sail Restaurant Lead Magnet 3 US 35+ hard - Restaurant Rank - Qualified Conversion	ACTIVE / ACTIVE	$0 · 0 impr. · 0.00% · 0 leads
[02] Image Feed - Nearby Guests First Page	Sail Restaurant Lead Magnet US 35+ hard - Restaurant Rank - Qualified Conversion	PAUSED / PAUSED	$0 · 0 impr. · 0.00% · 0 leads
[01] Image Feed - Private Dining Search Gap	Sail Restaurant Lead Magnet US 35+ hard - Restaurant Rank - Qualified Conversion	PAUSED / PAUSED	$0 · 0 impr. · 0.00% · 0 leads
Nearby Search Visibility Gap - Feed + Story (Advantage+)	Sail Restaurant Lead Magnet US 25+ Advantage+ - Restaurant Rank - Qualified Conversion	ACTIVE / CAMPAIGN_PAUSED	$255 · 87,958 impr. · 1.67% · 2 leads
Nearby Search Visibility Gap - Feed + Story (No Advantage+)	Sail Restaurant Lead Magnet US 35+ hard - Restaurant Rank - Qualified Conversion	ACTIVE / CAMPAIGN_PAUSED	$104 · 30,302 impr. · 1.61% · 0 leads

Scale / Hold / Pause Recommendations

Reco	Ad + ad set	28d	Reason
SCALE	Nearby Search Visibility Gap - Feed + Story (Advantage+) US 25+ Advantage+ - Restaurant Rank - Qualified Conversion	$255 · 87,958 impr. · 1.67% · freq 1.04 · 2 leads · $128 CPL	CPL $128 beats restaurant average $184 with healthy frequency
PAUSE	Nearby Search Visibility Gap - Feed + Story (No Advantage+) US 35+ hard - Restaurant Rank - Qualified Conversion	$104 · 30,302 impr. · 1.61% · freq 1.00 · 0 leads · n/a CPL	meaningful spend with zero leads
HOLD	Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers US 35+ hard - Restaurant Rank - Qualified Conversion	$40.58 · 1,074 impr. · 1.40% · freq 1.28 · 0 leads · n/a CPL	needs more conversion data
HOLD	Restaurant Rank - Your Restaurant at #13 - Free Report - Story US 35+ hard - Restaurant Rank - Qualified Conversion	$20.29 · 6,011 impr. · 0.95% · freq 1.03 · 0 leads · n/a CPL	needs more conversion data
HOLD	Nearby Search Visibility Gap - Feed + Story (No Advantage+) Adv plus	$9.14 · 323 impr. · 1.86% · freq 1.05 · 0 leads · n/a CPL	needs more conversion data
HOLD	video 1 - Restaurant Rank IG Ad B - Life In Full Color Adv plus	$1.41 · 30 impr. · 0.00% · freq 1.11 · 0 leads · n/a CPL	needs more conversion data
HOLD	video 1 - Restaurant Rank IG Ad B - Life In Full Color US 35+ hard - Restaurant Rank - Qualified Conversion	$1.32 · 33 impr. · 0.00% · freq 1.14 · 0 leads · n/a CPL	needs more conversion data
HOLD	Restaurant Rank - Your Restaurant at #13 - Free Report - Story Adv plus	$0.95 · 60 impr. · 0.00% · freq 1.11 · 0 leads · n/a CPL	needs more conversion data
HOLD	Restaurant Rank Report - Nearby diners - US 35 hard Restaurant Rank Qualified Convers Adv plus	$0.28 · 13 impr. · 0.00% · freq 1.08 · 0 leads · n/a CPL	needs more conversion data

Recommendations only. No budgets, bids, statuses, or running ads were changed.

Competitor Angles

OpenTable’s restaurant Meta guidance frames ads around specific jobs: fill slow shifts, promote event dates, and optimize toward reservations.
Tripleseat/Targetable messaging leans into private-event marketing handled for operators while the team focuses on the events calendar.
Recent restaurant ad examples favor direct offers, cultural/local identity, and deadline urgency over generic brand copy.

New Variants

Search Rank Gap

Primary: Guests are searching near you before they pick a table. Sail’s free Restaurant Rank report shows who is winning those searches, where you rank, and what to fix first.

Headline: See your restaurant’s local rank
Description: Free report for search visibility, reviews, and nearby demand.
CTA: Get the free report
URL: https://restaurant-rank.sailtech.ai/?utm_source={{site_source_name}}&utm_medium={{adset.name}}&utm_campaign={{ad.name}}

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Private Dining Demand

Primary: Private dining leads usually start as local searches. Sail shows your current rank, the venues beating you, and the fastest moves to capture more event inquiries.

Headline: Find missed private dining demand
Description: A free rank report built for your restaurant and market.
CTA: Check my market
URL: https://restaurant-rank.sailtech.ai/?utm_source={{site_source_name}}&utm_medium={{adset.name}}&utm_campaign={{ad.name}}

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Off-Peak Covers

Primary: Before you discount another quiet shift, see where local demand is already forming. Sail’s free report shows the restaurants winning search and what to do next.

Headline: Find demand for slower nights
Description: Local visibility, competitor ads, and review gaps in one report.
CTA: See the gaps
URL: https://restaurant-rank.sailtech.ai/?utm_source={{site_source_name}}&utm_medium={{adset.name}}&utm_campaign={{ad.name}}

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Sources

OpenTable Meta ads guide · Tripleseat + Targetable · GetHookd restaurant ad examples · Meta Ad Library