7-day spend
$1167.30
22 hotel leads; 72 Restaurant Rank signals
$1167.30
22 hotel leads; 72 Restaurant Rank signals
28-day spend
$3819.54
108 hotel leads; 96 Restaurant Rank signals
$3819.54
108 hotel leads; 96 Restaurant Rank signals
Recent creatives
66
created in last 14 days
66
created in last 14 days
Clarity status
403
Data export token rejected
403
Data export token rejected
Recommendations
SCALE
Hotel lead magnet video/plain variants
Hotel campaign delivered 22 standard leads in the last 7 days at about $14.25/lead; the revived South Pacific Islands ad set has fresh delivery but mixed creative efficiency.
Shift new hotel creative testing toward plain, specific-report claims and away from generic static images.HOLD
Restaurant Rank 79 Percent Skip Your Name
It drove the largest 7-day Restaurant Rank spend and 7.15% CTR, with 41 custom conversion signals across its two ad sets.
Keep it as the control, then test a clearer landing-page proof step because standard lead actions are not firing.PAUSE
Restaurant Rank IG Life In Full Color
Spent $87.60 in 7 days with only 22 clicks, $3.98 CPC, and 5 custom signals.
Recommend pausing or reducing delivery unless Shahar values it for qualitative brand testing.PAUSE
Hotel static Image 2
Last 28 days: $78.36 spend, 2 standard leads, about $39.18/lead.
Do not extend this static direction without a new claim or visual proof format.Campaign Performance
Last 7 days
| Campaign | Spend | Impr. | CTR | CPC | Leads | Custom signals |
|---|---|---|---|---|---|---|
| Sail Restaurant Lead Magnet 3 | $810.35 | 19,509 | 5.76% | $0.72 | 0 | 72 $11.25/signal |
| Sail Lead Magnet | $313.55 | 166,449 | 1.04% | $0.18 | 22 $14.25/lead | 0 |
| Sail Lead Magnet - ABM | $36.39 | 728 | 0.82% | $6.07 | 0 | 0 |
| Sail SBB | $7.01 | 332 | 1.20% | $1.75 | 0 | 0 |
Last 28 days
| Campaign | Spend | Impr. | CTR | CPC | Leads | Custom signals |
|---|---|---|---|---|---|---|
| Sail Restaurant Lead Magnet 3 | $1611.79 | 75,408 | 2.38% | $0.90 | 0 | 96 $16.79/signal |
| Sail Lead Magnet | $1517.54 | 607,173 | 1.14% | $0.22 | 106 $14.32/lead | 0 |
| Sail Restaurant Lead Magnet | $359.51 | 118,260 | 1.65% | $0.18 | 0 | 0 |
| Sail Lead Magnet - ABM | $302.51 | 6,365 | 0.96% | $4.96 | 2 $151.25/lead | 0 |
| Sail SBB | $28.19 | 1,329 | 1.58% | $1.34 | 0 | 0 |
Creative Performance
Top spend, last 7 days
| Ad | Spend | Impr. | CTR | CPC | Leads | Custom signals |
|---|---|---|---|---|---|---|
| Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + Story Sail Restaurant Lead Magnet 3 | $437.62 | 9,578 | 7.15% | $0.64 | 0 | 41 $10.67/signal |
| Nearby Search Visibility Gap - Feed + Story (No Advantage+) Sail Restaurant Lead Magnet 3 | $204.46 | 5,886 | 5.79% | $0.60 | 0 | 22 $9.29/signal |
| Video 2 - Not Gradient Sail Lead Magnet | $140.63 | 95,149 | 1.00% | $0.15 | 11 $12.78/lead | 0 |
| video 1 - Restaurant Rank IG Ad B - Life In Full Color Sail Restaurant Lead Magnet 3 | $87.60 | 1,311 | 1.68% | $3.98 | 0 | 5 $17.52/signal |
| [04] Video Plain - Flat market Sail Lead Magnet | $48.69 | 11,396 | 0.98% | $0.43 | 2 $24.34/lead | 0 |
| Video 1 - Gradient Sail Lead Magnet | $38.55 | 15,779 | 0.70% | $0.35 | 4 $9.64/lead | 0 |
| Sail Restaurant Rank - 0 of 81 Map Points - Feed + Story Sail Restaurant Lead Magnet 3 | $37.43 | 1,517 | 3.16% | $0.78 | 0 | 3 $12.48/signal |
| Sail Restaurant Rank - 4.5 Stars Still 13 - Feed + Story Sail Restaurant Lead Magnet 3 | $28.71 | 836 | 1.91% | $1.79 | 0 | 1 $28.71/signal |
| Static Image 2 Sail Lead Magnet - ABM | $18.61 | 413 | 0.48% | $9.30 | 0 | 0 |
| [11] Image Feed - Review gap Sail Lead Magnet | $14.50 | 9,856 | 1.47% | $0.10 | 1 $14.50/lead | 0 |
| [06] Image Feed - $0 audit Sail Lead Magnet | $12.56 | 8,379 | 1.42% | $0.11 | 0 | 0 |
| [03] Video Gradient - Fall shoulder priced Sail Lead Magnet | $11.49 | 5,538 | 0.81% | $0.26 | 3 $3.83/lead | 0 |
Top spend, last 28 days
| Ad | Spend | Impr. | CTR | CPC | Leads | Custom signals |
|---|---|---|---|---|---|---|
| Video 2 - Not Gradient Sail Lead Magnet | $630.38 | 327,671 | 1.04% | $0.18 | 51 $12.36/lead | 0 |
| Sail Restaurant Rank - 79 Percent Skip Your Name - Feed + Story Sail Restaurant Lead Magnet 3 | $437.62 | 9,578 | 7.15% | $0.64 | 0 | 41 $10.67/signal |
| Nearby Search Visibility Gap - Feed + Story (No Advantage+) Sail Restaurant Lead Magnet 3 | $375.20 | 11,056 | 3.81% | $0.89 | 0 | 31 $12.10/signal |
| video 1 - Restaurant Rank IG Ad B - Life In Full Color Sail Restaurant Lead Magnet 3 | $299.80 | 8,165 | 1.25% | $2.94 | 0 | 11 $27.25/signal |
| Video 1 - Gradient Sail Lead Magnet | $280.95 | 101,278 | 1.13% | $0.24 | 22 $12.77/lead | 0 |
| Nearby Search Visibility Gap - Feed + Story (Advantage+) Sail Restaurant Lead Magnet | $255.43 | 87,958 | 1.67% | $0.17 | 0 | 0 |
| [04] Video Plain - Flat market Sail Lead Magnet | $108.70 | 25,470 | 1.54% | $0.28 | 6 $18.12/lead | 0 |
| Nearby Search Visibility Gap - Feed + Story (No Advantage+) Sail Restaurant Lead Magnet | $104.08 | 30,302 | 1.61% | $0.21 | 0 | 0 |
| Video 1 - Gradient Sail Lead Magnet - ABM | $98.18 | 1,881 | 1.22% | $4.27 | 1 $98.18/lead | 0 |
| Video 2 - Not Gradient Sail Lead Magnet - ABM | $70.88 | 1,575 | 0.70% | $6.44 | 0 | 0 |
| Static Image 2 Sail Lead Magnet - ABM | $70.11 | 1,511 | 0.86% | $5.39 | 1 $70.11/lead | 0 |
| [13] Image Feed - Rate position Sail Lead Magnet | $66.14 | 13,112 | 1.11% | $0.45 | 3 $22.05/lead | 0 |
New Copy Angles
AI guest search gap
Primary: Your future guest may ask ChatGPT where to stay before they ever reach Google. Get a free report showing where your hotel is visible, missing, and losing demand.
Headline: Check your AI search visibility
Description: Free one-time hotel marketing report.
OTA tax comparison
Primary: If OTA commissions are your quietest line-item leak, start with the channels you can fix. Sail shows where competitors are winning direct demand and how to close the gap.
Headline: Find your direct booking gaps
Description: No retainer. Pay per stayed booking.
Restaurant local map proof
Primary: High reviews do not guarantee nearby diners see you first. Restaurant Rank shows where you appear across local searches around your restaurant.
Headline: See your local rank map
Description: Free Restaurant Rank report.
Site And Lead Magnet Notes
Clarity export failed with 403 Forbidden, so no rage-click, dead-click, form-error, or scroll-depth claims are made today. Microsoft documents that the endpoint needs a valid project admin-generated bearer token and returns 403 when not authorized.
- Restaurant Rank has strong click interest, but reporting is dominated by custom conversion signals rather than standard lead events. Verify the lead-submit event and thank-you path before scaling.
- Hotel lead magnet should put the actual report output above the fold: comp-set ads, rate parity, reviews, and AI/search visibility. The winning pattern is concrete proof, not brand abstraction.
- Add a short “what you get in 2 minutes” panel near the form on Restaurant Rank and the hotel comparison page to reduce curiosity clicks that do not submit.
Competitor Angles
- Sojern is leading with travel-demand intelligence, direct bookings, and commission-based hotel growth.
- Triptease is pushing all-in-one hotel data marketing, metasearch automation, parity-aware bidding, direct booking, and AI training.
- Northbeam and Triple Whale keep attribution framed around profitable growth, first-party data, MMM/MTA, and creative-level decisions.