Sail Marketing Brief

Sail's own paid social spent $666 in the last 7 days and $4,063 over 28 days across 5 delivering campaigns. The hotel demo funnel is efficient ($6.8–7.2 cost per lead on the two workhorse videos). The Restaurant Rank lead magnet is the standout on engagement — the "79% Skip You" hook holds a 7.6% CTR. Below: performance, creative SCALE/HOLD/PAUSE calls, competitor signal, and recommended actions. All calls are recommendations — nothing was activated, paused, or re-budgeted.

$666

Sail spend · 7d

$4,063

Sail spend · 28d

108

Hotel demo leads · 28d

$14.19

Blended CPL · Lead Magnet

1 · Campaign performance

Sail-named campaigns with delivery. Leads = Meta lead / on-site web lead (hotel demo funnel). Restaurant campaigns optimize to a custom on-site event, so they show landing-page volume rather than demo leads.

Last 7 days

Campaign	Spend	Impr.	CTR	CPC	Leads	CPL
Sail Restaurant Lead Magnet 3	$555.63	12,678	7.27%	$0.60	—	—
Sail Lead Magnet	$69.33	32,345	1.09%	$0.20	9	$7.70
Sail Lead Magnet — ABM	$34.03	631	0.63%	$8.51	—	—
Sail SBB	$6.96	362	2.49%	$0.77	—	—

Last 28 days

Campaign	Spend	Impr.	CTR	CPC	Leads	CPL
Sail Restaurant Lead Magnet 3	$1,891.75	81,163	2.75%	$0.85	—	—
Sail Lead Magnet	$1,518.66	596,978	1.13%	$0.22	107	$14.19
Sail Restaurant Lead Magnet	$359.51	118,260	1.65%	$0.18	—	—
Sail Lead Magnet — ABM	$264.32	5,484	0.88%	$5.51	1	$264.32
Sail SBB	$28.44	1,378	1.74%	$1.19	—	—

Account context only: "Hotel 32 32" holds 138 campaigns total (mostly client hotels). 14 are Sail-named; 5 delivered in the window. Client campaigns were not read-modified or reported.

2 · Creative performance — SCALE / HOLD / PAUSE

Delivering Sail creatives, aggregated by ad name, 28-day window. Benchmark: Sail blended CTR 1.37%. Recommendations only.

Call	Creative	Spend	CTR	CPC	Leads	CPL
SCALE	Video 2 — Not Gradient (hotel)	$696	1.04%	$0.20	102	$6.8
SCALE	Restaurant Rank — 79% Skip You	$641	7.59%	$0.65	—	630 LPV
SCALE	Video 1 — Gradient (hotel)	$329	1.07%	$0.39	46	$7.2
SCALE	Nearby Search Visibility Gap (7d surge)	$189 (7d)	6.21%	$0.54	—	29 LPV
HOLD	[05] Video Plain — Pre-flight check	$24	1.96%	$0.14	10	$2.4
HOLD	Restaurant Rank — 0 of 81 Map Points	$58	3.47%	$0.75	—	25 LPV
HOLD	[03] Video Gradient / [06] $0 audit / [13] Rate position	$46–73	~1.1–1.5%	$0.12–0.46	4–10	$6.8–11.5
PAUSE	video 1 — Restaurant Rank IG Ad B — Life	$300	1.25%	$2.94	0	—
PAUSE	Static Image 2 (hotel)	$74	0.82%	$2.38	0	—
PAUSE	Restaurant Rank — Your Restaurant at #13	$65	1.10%	$0.79	0	—
PAUSE	[01] Video Gradient — STAR report	$86	1.03%	$0.65	4	$21.4

Recent creatives (last 14 days, all live): Restaurant Rank set — "Mobile Landing Page", "Diners Ask AI", "0 of 81 Map Points", "4.5 Stars Still Invisible", "79% Skip You", "Nearby Search Visibility Gap". The hook-led Restaurant Rank statics are the freshest and best-CTR work in the account.

3 · Competitor signal

Every major hotel-marketing competitor is now leading with the AI-search / discovery message — the same pillar Sail owns:

Triptease — "The end of SEO as we know it: how AI is changing hotel search, discovery & direct booking." Pushing structured data + AI-aware creative.
Cendyn — "Find, Book, Grow" promise, now framed around a GEO (generative engine optimization) guide for AI-search content alignment.
Sojern — AI-powered direct-booking platform for independents (acquired by RateGain, 2025); heavy "agentic AI" content push.
Industry: Direct Booking Summit 2026 added a dedicated AI training track — "close the AI skills gap before it becomes a revenue gap."

Angle worth testing: Sail's differentiator is pay-per-stay + AI-search visibility in one line. Competitors sell tools/education; Sail sells outcome with no risk. Test a hotel-side hook: "Is your hotel invisible in ChatGPT? You only pay when a guest actually books and stays." — mirrors the winning Restaurant Rank "invisible in AI search" framing that's already producing a 7.6% CTR.

4 · Site & lead-magnet review

Clarity data unavailable this run. The Clarity Data Export API returned HTTP 403 on every call despite a valid, non-expired token (scope Data.Export) — consistent with the daily export quota being exhausted or the project token lacking live-insights permission. No friction/rage-click analysis was possible for sailtech.ai, Restaurant Rank, or the hotel-marketing comparison today. Recommend verifying the token's project scope and daily-call budget; retry next run.

Ad-data-based read while Clarity is dark: the Restaurant Rank funnel converts clicks to landing-page views cheaply (CTR up to 7.6%, LPV in the hundreds) but the demo-lead pixel only fires on the hotel Lead Magnet path — restaurant creatives show strong LPV and near-zero downstream leads. Worth confirming the Restaurant Rank page's lead-capture event is wired and that its CTA is above the fold on mobile (the newest ad set is literally named "Mobile Landing Page," suggesting a known mobile issue).

5 · Recommended actions

SCALE — Give more budget headroom to "Video 2 — Not Gradient" ($6.8 CPL, 102 leads) and "Video 1 — Gradient" ($7.2 CPL) on the hotel side, and the "79% Skip You" / "Nearby Search Visibility Gap" hooks on Restaurant Rank (6–8% CTR). (Budget change needs Shahar.)

PAUSE / refresh — "video 1 — Restaurant Rank IG Ad B — Life" ($300 spend, $2.94 CPC, 0 leads), "Static Image 2" (fatigued, 0.82% CTR), "Restaurant Rank — Your Restaurant at #13", "[01] Video Gradient — STAR report" ($21 CPL). (Pausing needs Shahar.)

FIX — Confirm Restaurant Rank lead-capture event + mobile CTA placement; today's Clarity gap means this is inferred from ad data, not session replay.

TEST — New hotel-side angle: "pay-per-stay + AI-search visibility" outcome hook, borrowing the "invisible in AI search" frame that's winning on Restaurant Rank.

UNBLOCK — Restore Clarity export access (token scope / quota) so tomorrow's brief includes real session-replay friction findings.

Generated by CMO autopilot · 14 Aug 2026 · SAI-2784 · Sail-named campaigns in act_305550522185383 only. No ads were activated, paused, or re-budgeted; no client campaigns were touched. All figures pulled live from the Meta Marketing API.