Results = standard leads + Restaurant Rank custom pixel conversion (custom.1324162859881607). 5 Sail campaigns active. Frequencies mostly healthy (1.0–1.7); a few statics fatiguing.
| Rec | Creative | 28d spend | CTR | Results | CPR | Note |
|---|---|---|---|---|---|---|
| SCALE | Video 2 – Not Gradient | $723 | 1.0% | 262 | $3 | Hotel workhorse; freq 2.5 → refresh soon |
| SCALE | Video 1 – Gradient | $271 | 0.9% | 94 | $3 | Strong & steady |
| SCALE | [05] Video Plain – Pre-flight check | $52 | 2.3% | 29 | $2 | Best efficiency, under-funded |
| SCALE | Sail Restaurant Rank – 79% Skip Your… | $751 | 7.1% | 95 | $8 | Top restaurant hook, huge CTR |
| SCALE | [04] Video Plain – Flat market | $152 | 1.7% | 38 | $4 | Room to scale |
| SCALE | [03] Video Gradient – Fall shoulder priced | $82 | 1.1% | 21 | $4 | Seasonally timely |
| HOLD | Nearby Search Visibility Gap (main) | $756 | 2.7% | 81 | $9 | Acceptable, keep |
| HOLD | [01] Video Gradient – STAR report | $98 | 1.1% | 19 | $5 | 28d ok but 0 results last 7d — watch |
| HOLD | [11] Review gap · [06] $0 audit · [02] Rate shopping | $78–47 | ~1.3% | 10–11 | $5–7 | Mid-pack, keep testing |
| PAUSE | Nearby Search Visibility Gap (variant 120248303644910641) | $542 | 1.5% | 5 | $108 | Live leak — highest priority cut |
| PAUSE | Restaurant Rank – Your Restaurant at #13 | $139 | 1.2% | 3 | $46 | Weak vs restaurant siblings |
| PAUSE | video 1 – Restaurant Rank IG Ad B – Life In | $313 | 1.2% | 11 | $28 | 4–5× the winning restaurant CPR |
| PAUSE | Static Image 2 | $64 | 0.9% | 1 | $64 | freq 2.6, fatigued |
Several PAUSE candidates already sit in paused campaigns and have self-corrected. Fatigue refresh queue: Video 2 (freq 2.5), Static Image 3 (freq 3.4), Static Image 2 (freq 2.6).
| Campaign | 28d spend | Imp | CTR | Conv | CPR |
|---|---|---|---|---|---|
| Images (grp Marketing Comp Set) | $1,017 | 11,721 | 0.58% | 2 | $509 |
| Videos (grp Marketing Comp Set) | $242 | 3,371 | 0.42% | 1 | $242 |
| Sail – Hotel Marketing Comp | $108 | 1,790 | 0.61% | 0 | — |
| Sail – Restaurant Rank VIDEO | $84 | 2,846 | 0.39% | 0 | — |
| Sail – Thought Leader (Shahar 20M post) | $67 | 348 | 4.89% | 0 | — |
| Sail – Restaurant Rank | $36 | 1,729 | 0.29% | 0 | — |
Bright spot: the Thought Leader campaign (Shahar's 20M-impression post) pulls 4.89% CTR at $67 — cheap engagement, awareness play. Everything else converts poorly vs Meta.
Recommended exclusions (clearly non-ICP — for your approval, not auto-applied):
Left in as ambiguous (per policy — could be genuine prospects): IHG, BWH Hotels, Montage, MCR, Atrium, Crescent, Fontainebleau Las Vegas, Seminole Hard Rock, Grand Sierra, W New York, The Plaza (Fairmont), Capital Vacations.
Why not auto-applied this run: LinkedIn reports $0 cost at the company pivot, so waste can't be quantified; unambiguous non-ICP is only ~2% of impressions; and applying requires editing live-campaign targeting. Recommend you approve the 4-company list and I'll apply exclusions next run.
Microsoft Clarity: unavailable today. The export API returned 403 Forbidden (token revoked or the 10/day export quota is exhausted). No recordings could be reviewed — no fabricated findings. Needs human: refresh CLARITY_DATA_EXPORT_TOKEN or confirm data-export is enabled on the project.
Standing recommendation (data-independent): Restaurant Rank ads pull 6–8% CTR but the funnel converts on a custom pixel event, not the standard lead event — confirm the Restaurant Rank landing page's conversion event is still firing correctly so scaling doesn't outrun measurement.
Meta Ad Library API is blocked for this app (identity verification required), so no live creative pull this run. Directional angles worth testing against Triptease / Sojern / Cendyn / Triuptease positioning: (1) "pay only for stays" risk-reversal — Sail's performance model is a sharper hook than competitors' SaaS retainers; (2) AI-search visibility ("diners/guests now ask ChatGPT") — Restaurant Rank's "Diners Ask AI" hook is on-trend and under-exploited on Meta.
Primary: Most hotel marketing bills you whether guests show up or not. Sail only gets paid when a guest books and stays. See what that changes.
Headline: You pay when they stay. Not before.
Desc: Performance-aligned hotel marketing.
Primary: Travellers are asking ChatGPT where to stay — and it doesn't know your hotel exists. Sail fixes your visibility across Google, metasearch, and AI search.
Headline: Is your hotel invisible to AI search?
Desc: Get found where guests look now.
Primary: A free 5-minute audit shows exactly where you're losing direct bookings to the OTAs. No retainer, no commitment.
Headline: Where are your direct bookings leaking?
Desc: Free hotel visibility audit.
Angle 2 mirrors the Restaurant Rank "Diners Ask AI" winner into the hotel funnel. Renders (1080×1080 / 1080×1920, Sail branding) available on request — no paused ads were created this run, per today's guardrail.
120248303644910641 — $542 for 5 results ($108 CPR).