Sail Ads Creative Brief

$744.747-day spend

153,2087-day impressions

0.86%7-day CTR

07-day synced leads

CPL is unavailable today because the synced Sail campaign rows show zero leads in both the 7-day and 28-day windows. Treat the scale/pause table as directional from spend, CTR, and frequency until lead tracking is confirmed.

New Creative Variants

Visibility Gap

Primary: Your comp set is showing up before you. Sail finds the nearby searches where your hotel is invisible and turns them into booked demand.

Headline: Own the nearby search

Description: Restaurant-rank style proof for hotel demand.

Zero-Lead Waste

Primary: Sail spots spend that is still learning after the budget is gone, then points the next dollar at creative and markets with stronger intent.

Headline: Stop paying for empty clicks

Description: For hoteliers who need fast readouts, not vanity metrics.

OTA Pressure

Primary: When OTA rates move, your media plan should know. Sail connects rate position, demand signals, and ad performance so hotels can protect direct bookings.

Headline: Rates changed. Did your ads?

Description: A direct-booking control loop for hotel teams.

Performance Summary

Top performers by CTR

Video 1 - Gradient in US 2 — 35+ hard (A+A off) TEST: 4.65%, $3.16, 43 impressions.
[02] Video Gradient - Rate shopping blind spot in Sail Lead Magnet — eblast audience (A+A off) - Copy: 4.55%, $2.15, 44 impressions.
[04] Video Plain - Flat market in US 2 — 35+ hard (A+A off) TEST: 3.33%, $3.74, 30 impressions.
Merged Ads in New Leads Ad Set: 2.56%, $7.33, 312 impressions.
Ad Blackout Instagram in Canada + Caribbean (pruned): 2.22%, $0.45, 45 impressions.
[02] Video Gradient - Rate shopping blind spot in Costa Rica: 2.08%, $0.18, 48 impressions.

Fatigue / underperformance

Nearby Search Visibility Gap - Feed + Story (Advantage+) in US 25+ Advantage+ - Restaurant Rank - Qualified Conversion: $156.60 with 0 leads; meaningful spend with zero synced leads.

Recent Creatives - Last 14 Days

Creative	Ad set	Status	Spend	Impr.	CTR	CPL	Callout
Nearby Search Visibility Gap - Feed + Story (Advantage+)	US 25+ Advantage+ - Restaurant Rank - Qualified Conversion	ACTIVE	$156.60	73,216	0.91%	n/a	delivering
Video 1 - Gradient	Canada + Caribbean (pruned)	unknown	$123.17	59,462	0.73%	n/a	delivering
Video 1 - Gradient	Sail Lead Magnet — eblast audience (A+A off) - Copy	unknown	$116.97	2,207	0.95%	n/a	delivering
Nearby Search Visibility Gap - Feed + Story (No Advantage+)	US 35+ hard - Restaurant Rank - Qualified Conversion	ACTIVE	$91.87	28,504	1.23%	n/a	delivering
Video 2 - Not Gradient	Sail Lead Magnet — eblast audience (A+A off) - Copy	unknown	$73.21	1,584	0.38%	n/a	delivering
Video 2 - Not Gradient	US 2 — 35+ hard (A+A off) TEST	unknown	$57.06	1,383	1.88%	n/a	delivering
[13] Image Feed - Rate position	Canada + Caribbean (pruned)	ACTIVE	$45.83	6,274	0.49%	n/a	delivering
Static Image 2	Sail Lead Magnet — eblast audience (A+A off) - Copy	unknown	$25.39	484	0.62%	n/a	delivering
[01] Video Gradient - STAR report	Canada + Caribbean (pruned)	ACTIVE	$18.87	2,096	0.38%	n/a	delivering
[11] Image Feed - Review gap	Canada + Caribbean (pruned)	ACTIVE	$17.75	1,894	0.84%	n/a	delivering
Video 2 - Not Gradient	Costa Rica	unknown	$17.49	7,263	0.72%	n/a	delivering
Merged Ads	New Leads Ad Set	unknown	$14.17	599	2.00%	n/a	delivering
Video 1 - Gradient	Mexico - Quintana Roo (Cancun, Playa, Tulum)	unknown	$14.04	1,832	0.49%	n/a	delivering
Static Image 3	Mexico - Quintana Roo (Cancun, Playa, Tulum)	unknown	$11.86	1,282	0.39%	n/a	delivering
[04] Video Plain - Flat market	Canada + Caribbean (pruned)	ACTIVE	$11.72	1,291	0.39%	n/a	delivering
[01] Video Gradient - STAR report	Costa Rica	ACTIVE	$10.76	1,650	0.61%	n/a	delivering
[01] Video Gradient - STAR report	Mexico - Quintana Roo (Cancun, Playa, Tulum)	ACTIVE	$9.98	574	0.52%	n/a	delivering
Video 2 - Not Gradient	Canada + Caribbean (pruned)	unknown	$9.15	1,016	0.49%	n/a	delivering
[16] Image Feed - By hand	Canada + Caribbean (pruned)	ACTIVE	$9.10	1,322	0.53%	n/a	delivering
[15] Image Feed - STAR blind spot	Canada + Caribbean (pruned)	ACTIVE	$8.97	1,180	0.34%	n/a	delivering
[09] Image Feed - Comp set score	Canada + Caribbean (pruned)	ACTIVE	$8.82	980	0.71%	n/a	delivering
[03] Video Gradient - Fall shoulder priced	US 2 — 35+ hard (A+A off) TEST	ACTIVE	$8.44	93	0.00%	n/a	live but starved
Video 2 - Not Gradient	Mexico - Quintana Roo (Cancun, Playa, Tulum)	unknown	$7.09	528	1.33%	n/a	delivering
[15] Image Feed - STAR blind spot	Sail Lead Magnet — eblast audience (A+A off) - Copy	ACTIVE	$5.77	108	1.85%	n/a	delivering
Static Image 3	US 2 — 35+ hard (A+A off) TEST	unknown	$5.01	72	1.39%	n/a	delivering
Ad Blackout Instagram	Sail Lead Magnet — eblast audience (A+A off) - Copy	ACTIVE	$4.91	108	0.00%	n/a	delivering
[02] Video Gradient - Rate shopping blind spot	US 2 — 35+ hard (A+A off) TEST	ACTIVE	$4.47	71	1.41%	n/a	live but starved
[03] Video Gradient - Fall shoulder priced	Sail Lead Magnet — eblast audience (A+A off) - Copy	ACTIVE	$4.25	77	0.00%	n/a	live but starved
[04] Video Plain - Flat market	US 2 — 35+ hard (A+A off) TEST	ACTIVE	$3.74	30	3.33%	n/a	live but starved
Ad Blackout Google	Sail Lead Magnet — eblast audience (A+A off) - Copy	ACTIVE	$3.57	84	0.00%	n/a	live but starved

Scale / Pause Recommendations

Scale

None today: no Sail ad has a measurable CPL because synced leads are zero.

Hold

Creative	Ad set	Status	Spend	Impr.	CTR	CPL	Reason
Nearby Search Visibility Gap - Feed + Story (No Advantage+)	US 35+ hard - Restaurant Rank - Qualified Conversion	ACTIVE	$91.87	28,504	1.23%	n/a	healthy CTR and low frequency, but no CPL signal
Video 1 - Gradient	Canada + Caribbean (pruned)	unknown	$67.38	16,358	0.54%	n/a	insufficient lead signal; monitor before changing spend
Video 2 - Not Gradient	US 2 — 35+ hard (A+A off) TEST	unknown	$56.23	1,375	1.75%	n/a	healthy CTR and low frequency, but no CPL signal
[13] Image Feed - Rate position	Canada + Caribbean (pruned)	ACTIVE	$45.83	6,274	0.49%	n/a	insufficient lead signal; monitor before changing spend
Video 1 - Gradient	Sail Lead Magnet — eblast audience (A+A off) - Copy	unknown	$33.04	656	0.91%	n/a	insufficient lead signal; monitor before changing spend
Video 2 - Not Gradient	Sail Lead Magnet — eblast audience (A+A off) - Copy	unknown	$26.07	576	0.52%	n/a	insufficient lead signal; monitor before changing spend
[01] Video Gradient - STAR report	Canada + Caribbean (pruned)	ACTIVE	$18.87	2,096	0.38%	n/a	insufficient lead signal; monitor before changing spend
[11] Image Feed - Review gap	Canada + Caribbean (pruned)	ACTIVE	$17.75	1,894	0.84%	n/a	insufficient lead signal; monitor before changing spend
Video 1 - Gradient	Mexico - Quintana Roo (Cancun, Playa, Tulum)	unknown	$13.82	1,738	0.52%	n/a	insufficient lead signal; monitor before changing spend
Static Image 2	Sail Lead Magnet — eblast audience (A+A off) - Copy	unknown	$12.86	263	0.76%	n/a	insufficient lead signal; monitor before changing spend

Pause / Fix Measurement

Creative	Ad set	Status	Spend	Impr.	CTR	Leads	CPL	Reason
Nearby Search Visibility Gap - Feed + Story (Advantage+)	US 25+ Advantage+ - Restaurant Rank - Qualified Conversion	ACTIVE	$156.60	73,216	0.91%	0	n/a	meaningful spend with zero synced leads

Competitor Research

Sojern is leaning into traveler-intent and real-time travel signals, with creative language around reaching guests while they scroll.
Triptease is pushing direct-booking mechanics: price parity, metasearch automation, OTA undercut response, and bid automation.
Cendyn's 2026 Meta Hotel Ads launch angle centers on high-intent travelers, real-time rates and availability, AI targeting, and centralized campaign control.
Meta Ad Library API access failed for this token, so competitor inputs are from public web pages and the public Ad Library surface was not programmatically inspectable today.