Meta (Sail-only, Hotel 32 32) · LinkedIn (acct 512779887) · Clarity · Recommendations only — no changes made.
TL;DR
Meta is the engine. Sail Lead Magnet drove 324 leads @ $4.68 CPL over 28d; the "Video 2 – Not Gradient" creative alone is ~150 leads at ~$3.5–4.6. Recommend scaling it.
LinkedIn is leaking money. $1,264 over 28d → 2 conversions (~$630 each), 0.4–0.6% CTR, $14–22 CPC. ~135× Meta's cost per lead. Recommend refresh or reallocation.
Two blind spots today. Restaurant Rank ads pull 8–9% CTR but report 0 Meta leads — likely tracked on-site, needs verification. Clarity export returned 403 (daily cap) — no session data this run.
Meta — Sail campaigns only
$4,206
Spend · 28d
805K
Impressions · 28d
327
Leads · 28d
$768
Spend · 7d
24
Leads · 7d
Campaigns — last 28 days
Campaign
Spend
CTR
CPC
Leads
CPL
Freq
Sail Restaurant Lead Magnet 3
$2,074.69
2.94%
$0.82
0*
—
1.31
Sail Lead Magnet
$1,516.40
1.13%
$0.23
324
$4.68
2.79
Sail Restaurant Lead Magnet
$359.51
1.65%
$0.18
0*
—
1.06
Sail Lead Magnet – ABM
$227.39
0.90%
$5.29
3
$75.80
5.53
Sail SBB
$27.85
1.85%
$1.11
0
—
1.17
*Restaurant campaigns send traffic to the Restaurant Rank tool; signups are captured on-site, not as a Meta lead event. True CPL unknown until on-site tracking is confirmed.
Creative performance — SCALE / HOLD / PAUSE
Creative
Spend 28d
CTR
Leads
CPL
Freq
Call
Video 2 – Not Gradient (Lead Magnet, 3 ad sets)
~$573
0.9–1.8%
~153
$3.5–4.6
1.2–2.4
SCALE
Restaurant Rank – "79% Skip Your…"
$603.66
8.1%
0*
—
1.57
HOLD
Nearby Search Visibility Gap
$559.91
4.53%
0*
—
1.53
HOLD
Video 1 – Gradient (Lead Magnet)
$129.89
1.02%
12
$10.82
1.54
PAUSE
ABM creatives (Static Image 2 / V1 Gradient)
~$115
0.8–1.2%
3
$16–75
2.6–5.5
PAUSE
Fatigue flag: Sail Lead Magnet – ABM is at frequency 5.53 with a $75.80 CPL — burnt audience, worst efficiency in the account. Top PAUSE candidate.
Top performer: "Video 2 – Not Gradient" is the account's lead engine — cheap, consistent across three ad sets, no fatigue. Clear SCALE candidate.
LinkedIn — account 512779887 (all Sail)
$1,264
Spend · 28d
82
Clicks · 28d
2
Conversions · 28d
~$630
Cost / conversion
Campaign (Marketing Comp Set)
Spend 28d
CTR
CPC
Conv
Images (478068884, ACTIVE)
$976.67
0.57%
$14.36
2
Videos (485370204, ACTIVE)
$287.21
0.35%
$20.51
0
Recommendation (Shahar decides): LinkedIn is ~135× Meta's cost per lead. Either refresh creative/targeting or reallocate. If holding, at minimum consider pausing "Videos" ($20.51 CPC, 0 conv in 28d). No changes made.
Competitor watch
Cendyn + Sojern run ~65 hotel campaigns/month across display, video and native, leaning on a direct-booking, "thrive without commission-based bidding" message. Triptease keeps pushing metasearch + direct.
Commission-savings angle is crowded but proven — we can sharpen it ("stop renting your guests from OTAs").
AI-search visibility is still open — none of them lead with "can ChatGPT find your hotel?" That is Sail's differentiator to own.
Proposed new angles & copy
Ready to render/build on request — nothing was uploaded. Each concept works on Meta (feed-native) and LinkedIn (B2B tweak).
1 · "You're invisible on Google Maps" — Restaurant Rank
Primary: Search "restaurants near me" in your city. You're not on the map — your competitors are. Restaurant Rank shows exactly where you're invisible. Free.
Headline: You're invisible on Google Maps · Desc: See your local rank in 60 seconds — free.
Builds on the 8–9% CTR "79% skip" / "0 of 81 map points" winners.
2 · "Stop paying OTAs 20% per guest" — Hotel Marketing Comp
Primary: Every OTA booking costs you 15–25%. Every direct booking keeps it. See how your hotel's marketing stacks up — free comparison.
Headline: Stop paying OTAs 20% per guest · Desc: Free hotel marketing comparison.
Directly counters the Cendyn/Sojern/Triptease commission narrative.
3 · "Can ChatGPT find your hotel?" — AI-search visibility
Primary: Guests now ask ChatGPT where to stay. Is your hotel in the answer? Find out where you show up in AI search — free.
Headline: Can ChatGPT find your hotel? · Desc: Check your AI-search visibility free.
Whitespace no competitor is claiming — strongest differentiation bet.
Site & lead-magnet review
Clarity unavailable this run. The export API returned HTTP 403 for every call — consistent with the shared token's daily export-call cap being exhausted. No rage-click / scroll / form-error data today; will retry next run. No site changes recommended without fresh session data.
Recommended actions (recommendations only — all spend/status decisions are Shahar's)
SCALE Sail Lead Magnet "Video 2 – Not Gradient" — best CPL, no fatigue, ~150 leads/28d.
VERIFY Confirm on-site signup tracking for Restaurant Rank ads (8–9% CTR, 0 Meta leads) so true CPL is measurable.
PAUSE Sail Lead Magnet – ABM (freq 5.53, $75.80 CPL) and Lead Magnet "Video 1 – Gradient" ($10.82 CPL).
FIX LinkedIn: refresh or reallocate; at minimum review "Videos" (0 conv, $20.51 CPC).
TEST Three new angles above — AI-search visibility is the differentiated bet.